Artificial intelligence at the heart of performance
AI is built into every team across the group and adapted to the specific challenges of each discipline. By harnessing AI within our areas of expertise, we strengthen the effectiveness of your acquisition channels and identify optimization opportunities faster.
We drive growth for influential brands
According to a study by datashake and IFOP:
45%
of French people have already replaced some of their Google searches with a search on an LLM.
64%
of French people use them to look up information before a purchase.
73%
of under-35s have already used a conversational agent.
AI in service of every area of expertise
SEA & SMA
SEO & GEO
CRM
AI creative studio
TRACKING & DATA
Paid Search & Paid Social: managing channels with greater precision
AI is built into our performance analysis, weak-signal detection, and optimization prioritization. It lets our consultants cross-reference platform, audience, creative, and product data faster.
The result: recommendations that are more responsive, more structured, and better aligned with business goals.
The result: recommendations that are more responsive, more structured, and better aligned with business goals.
SEO & GEO: strengthening visibility in search engines and AI
AI helps us analyze search intent, identify editorial opportunities, and prioritize SEO optimizations. It's also built into our GEO approach to understand how brands can emerge in the new generative search environments. Our recommendations gain depth, speed, and relevance.
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CRM: scoring, segmentation, and AI to personalize every customer journey
AI is used to better analyze customer behavior, refine segmentation, and anticipate the value of each profile. It also speeds up scoring, data exploitation, and the identification of channels to activate. This lets us build CRM programs that are more personalized, more precise, and more performance-driven.
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AI Creative Studio: accelerating ideation and creative iteration
AI supports our teams in researching insights, exploring concepts, and adapting messages by channel. It makes it easier to produce creative variations and integrate insights from campaigns. The team gains speed in execution while keeping art direction firmly in hand.
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Tracking & Data: making measurement and data use reliable
AI helps us detect anomalies, tracking gaps, and inconsistencies between data sources faster. It speeds up diagnostics, documentation, and the prioritization of corrective actions. Our measurement setups become more reliable, clearer, and more directly usable for marketing decisions.
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We master and work with every LLM
We help you build and strengthen your visibility within LLMs
datashake gives you a head start in the era of AI and GEO (Generative Engine Optimization). Our in-house tool tracks your positions within LLMs in real time (cited sources, associated queries, trends) so you can refine your strategy and maximize your visibility where your customers now look for answers.
ChatGPT
Midjourney
Adobe Firefly
Flora.ai
Human creativity, boosted by data.
AI at the heart of our creative studio
We build our own AI tools to scale creative production without cutting corners. Agents trained on each brand's art direction turn out on-brand visuals (lookbooks, animated video, print and digital campaigns, UGC), while automation takes care of versioning, translation, and reformatting across channels.
Then our Creative Score Card grades every asset on the things that matter (brand guidelines, visual impact, message clarity, CTA) and flags its performance potential right from the first draft.
What AI does for you: zero logistics, faster time to market, more volume and creativity, more results.
Then our Creative Score Card grades every asset on the things that matter (brand guidelines, visual impact, message clarity, CTA) and flags its performance potential right from the first draft.
What AI does for you: zero logistics, faster time to market, more volume and creativity, more results.
An R&D unit dedicated to implementation
1
Analysis & reporting
AI lets us analyze large volumes of data faster and surface the signals that genuinely matter. Reports gain clarity, with more actionable readings to guide the next decisions.
2
Predictive management
By cross-referencing past performance, market trends, and user behavior, AI helps us anticipate changes rather than just observe them. This lets us fine-tune strategies before opportunities or risks materialize.
3
Continuous monitoring
AI strengthens our ability to monitor accounts continuously and detect abnormal swings, performance drops, or optimization opportunities faster. Our teams can step in earlier, with a sharper read of priorities.
4
Personalization & iteration
AI lets us fine-tune strategies by goal, audience, channel, and performance signals. It speeds up iteration cycles and helps us continuously adjust action plans, while keeping a strategic perspective led by our experts.
Analysis & reporting
Predictive management
Continuous monitoring
Personalization & iteration
Day to day, AI flips the logic of our work. We become the architects who design the strategy, and AI becomes the executor.
A secure framework for use
Isolated environments
Your data is processed in secure spaces, separate from public environments. This preserves its confidentiality and limits its exposure. It is used strictly within the scope we define together, and never reused to train public models.
GDPR compliance
Our tools and methods follow European rules on personal data protection. Every use of data is governed to ensure clear, responsible, compliant processing. The goal is to let you use AI with complete peace of mind, in a controlled framework.
Data governance
We make sure data exchanges between your tools and our solutions are controlled and secure. Access, usage, and processing are carefully monitored to prevent any unwanted use. This approach ensures reliable, transparent, lasting management of your data.
Explore new opportunities
Your growth, powered by our expertise
Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
Contact us
Discover our openings and start your next career chapter on Welcome to the Jungle.
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