Paid Search

Leverage the full potential of your paid search campaigns

We design, manage and optimize your paid search campaigns to drive visibility, conversions and growth, with management tied to your KPIs, hands-on support and no commitment.
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Get a free audit of your paid search campaigns and a new perspective on your current strategy.
Our partner certifications
We drive growth for influential brands

Top 3% Google Premier Partners

We hold Google's highest certification level. It gives us a direct line to Google: exclusive resources, betas, competitive insights and more.

datashake's paid search expertise

Search
Search ads are perfect for reaching users when they are actively looking for products or services. They appear at the top of Google search results, based on specific keywords. This is an effective way to directly address purchase intent and generate qualified leads. With the integration of AI Max, these campaigns benefit from automatic optimization that adjusts bids and targeting in real time to maximize performance and efficiency.
Shopping
Google Shopping is an essential channel for e-commerce brands looking to maximize product visibility with the right customers. At the heart of our strategy is expert optimization of your product feeds. We ensure precise and complete data, enabling platforms to perfectly match your products with purchase queries and help you stand out from competitors. Optimized feed management, combined with our partnerships with specialized tools like Channable, Lengow, FeedMax, etc., is a crucial factor in maximizing campaign performance.
Performance Max
Performance Max campaigns leverage Google's machine learning to deliver ads across a wide range of channels, including Search, Shopping, Display, YouTube, Discover, and Gmail. These campaigns are specifically designed to maximize conversions by relying on automation and machine learning. Thanks to these technologies, campaign parameters are adjusted in real time, optimizing performance and ensuring more effective ad delivery.
YouTube
YouTube campaigns help build brand awareness and strengthen brand recall among broad, qualified audiences. These immersive video formats offer strong impact potential by driving both memorability and consideration. With Google’s advanced targeting capabilities, we deliver the right messages to the right audiences at key moments in the user journey. AI integration enables continuous optimization of delivery and creative assets to maximize campaign reach and effectiveness.
Demand Gen
Demand Gen campaigns combine the power of visual formats and intent-based targeting to generate qualified demand. Served on YouTube, Discover, and Gmail, they capture attention early in the buying journey and engage users with tailored content. Leveraging automation and machine learning, these campaigns optimize ad delivery and creative combinations to maximize conversions and effectively fuel the acquisition funnel.
Applications
App campaigns are designed to maximize installation volume and mobile user engagement, powered by Google's machine learning. They automatically serve ads across the entire ecosystem (Search, YouTube, Display, Discover) to identify users that are most likely to download and interact with the app. Continuous optimization of audiences, bids, and creatives improves the quality of acquired users and maximizes lifetime value.

We structure our approach around your business objectives

E-commerce
Maximize your performance on Shopping through product feed optimization
Optimizing your product feed is at the core of our approach: better quality, structure and distribution of your catalogs. As owners of our own Comparison Shopping Service tool (CSS), we boost your visibility while cutting acquisition costs, aligning distribution, product relevance, and business performance.
Optimize the quality and structure of your product feed
Tap our proprietary Comparison Shopping Service tool (CSS) to maximize visibility
Boost profitability with precise Shopping management
Lead Generation
Generate qualified leads and turn them into profitable opportunities
We build acquisition strategies aligned with your business goals, separating MQLs and SQLs to drive performance at every stage of the funnel. By tapping your CRM data and advanced intent signals, we improve lead quality and how they actually contribute to your pipeline.
Differentiate and manage MQL vs SQL
Use your CRM data to sharpen targeting
Maximize conversion all the way to the deal

Anticipate new search behaviors with ChatGPT ads

Generative AI is changing how people discover, compare and choose brands. Beyond traditional search, journeys are shifting towards answer engines and conversational assistants like ChatGPT, Claude, Gemini and Perplexity.

At datashake, we help advertisers get ahead of this shift: understanding new touchpoints, adapting acquisition strategies, rethinking brand visibility and preparing for the ad formats coming to AI environments.
Paid search remains a foundational channel for capturing qualified demand and driving measurable growth, as long as you run it with business logic, not just media logic.
Louis C.
Team Lead & Paid Search Expert

A performance-driven paid search approach

Granular analysis of queries and value
We analyze at the search-term level to identify truly profitable intent. Beyond volume, we prioritize queries that generate value (revenue, margin, LTV) to direct budget toward the highest-performing segments.
Value-driven optimization and advanced signals
We leverage advanced bidding strategies by feeding them with business signals (conversion value, audiences, first-party data). The goal is to move beyond volume-based management to maximize actual profitability.
Advanced competitive pressure management
We monitor Auction Insights (Overlap rate, Outranking share, Impression share) to adjust our positioning against competitors. This approach allows us to balance aggressiveness and profitability across market segments.
Machine learning-driven structuring
We structure campaigns designed to optimize algorithm learning: volume consolidation, relevant segmentation and conflict reduction. The goal is to accelerate the learning phase and stabilize performance.
brand-saver
Optimize your spend on brand keywords
Our algorithm constantly scans Google's results pages for your brand keywords to spot when competitors show up or not. Based on those signals, it adjusts your CPCs in real time so you're always bidding at the right level. brand-saver is built in-house at datashake and plugs straight into your ecosystem.
Budget reallocation and higher ROI
Brand protection and complete peace of mind

A global network

We help 60% of our clients expand internationally. datashake is one of only a handful of French agencies in the Google Partners International Growth Program.
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What we deliver for our partners

We optimized i-run's Performance Max campaigns by reallocating investments towards the most profitable products, to better manage performance across a catalog with uneven margins.
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+21%
Sales volume
+15%
Conversion rate
i-run
Pennylane
We structured Pennylane's Search acquisition, focused on its offering for freelancers and SMBs, with a scalable campaign setup built to capture qualified demand and keep acquisition costs in check.
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+60%
Lead volume
-47%
Average CPC
BNP Paribas
We supported BNP Paribas in their acquisition strategy, focusing on its offering for individuals, with an approach built to address a wide range of banking needs and capture high-value intent.
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+39%
Lead volume
+57%
Overall impression rate
Qonto
We structured and scaled Qonto's paid acquisition through its hypergrowth expansion phase, from France to international markets (UK, IT, ES, DE), with controlled acquisition costs and sustainable profitability.
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+74%
Lead volume
+67%
Clients from paid media

Data-driven insights you can trust

1,000
+
Advertisers supported
500M
$
Media budget managed
CPA -60%
Average CPA reduction
ROAS
X2
ROAS doubled on average

Cross-functional expertise that maximizes the impact of every channel

Paid Social
We manage your social campaigns by leveraging the unique dynamics of algorithms: creative volume, signals, fast iterations. This approach helps identify and stabilize truly effective channels, while maintaining a consistent level of performance in evolving environments.
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SEO & GEO
We structure your visibility on search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are designed to capture qualified demand and ensure your presence in generated responses. A key channel for building lasting visibility.
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CRM
We tap into and structure your customer data to create value at every stage of the lifecycle. Behavioral segmentation, value scoring (LTV, RFM), and journey analysis fuel personalized actions that increase conversion, retention, and loyalty.
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AI Creative Studio
We develop creative assets designed to perform in advertising environments. By combining artistic direction, data and AI-assisted production, we explore multiple angles and quickly identify the most effective concepts. Each asset is crafted to capture attention and generate measurable results.
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Tracking & Data
We establish a robust data infrastructure to ensure reliable performance measurement and management. Tracking, collecting and structuring data provide a precise understanding of results and effectively feed optimization algorithms. This is an essential foundation for informed decisions.
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Strategic partnerships with all ad channels and digital tools

Certifications that guarantee our technical expertise
Numerous best practices shared by our partners
A dedicated team to support you
Premium and responsive support

How we work together

1
Onboarding
We meet with you in person or through video conference to get to know you and your company. The goal is to jointly identify your objectives and needs.
2
Strategy
We then develop the best strategy to achieve your objectives, using both internal and external tools to develop our approach.
3
Activation
Based on your KPIs, we implement the strategy we've jointly decided on. This is followed by a continuous optimization phase, essential for achieving proven results.
4
Reporting
You stay informed of what we do and the results through our weekly check-in, our shared messaging channel, and our live dashboards.
Onboarding
Strategy
Activation
Reporting

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Your growth, powered by our expertise

Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
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Answers to your paid search questions

What is paid search and why is it important for my business?
Paid search refers to paid advertising on search engines, such as Google Ads. It allows you to appear immediately at the top of search results of your prospects' queries, generating qualified traffic and quick conversions.
How much does a paid search campaign cost?
Your paid search investments depend on your industry, your objectives and the competition of your keywords. At datashake, we build a strategy tailored to your budget, whether modest or ambitious, maximizing your return on investment for every dollar spent.
What is the difference between paid search and SEO?
SEO (Search Engine Optimization) aims to improve your organic ranking in the long term, without paying per click. Paid search relies on paid ads that offer immediate and targeted visibility. The two are complementary: paid search boosts your short-term results while SEO builds your authority over time.
How does datashake manage my paid search campaigns?
We manage your campaigns from A to Z: initial audit, keyword strategy, ad creation, KPI tracking, and continuous optimizations. Benefit from transparent reporting and a dedicated contact person, with no commitment and a 100% performance-oriented approach.
What is the impact of AI and GEA on paid search?
AI is progressively transforming how users search for information online. With the rise of generative search engines and the emergence of new advertising spaces like ChatGPT Ads, brands must consider their visibility beyond traditional search engines. At datashake, we anticipate these developments by adapting paid search strategies to new search behaviors.