Case studies

Support for EDF in managing its paid search & paid social channels, with a strong focus on channel complementarity, creative consistency, and tracking reliability. A consolidated approach to better measure performance, optimize media spend, and strengthen the effectiveness of digital campaigns.

Through a technical transition to the AEM protocol and an optimization focused on Purchase (AEO), Cheerz broke through its profitability ceiling. By replacing an install-based logic with an order-volume strategy and intensive creative refresh, performance jumped: CAC fell from $184 to $42, while orders grew by +244%.

Our work with Sporty & Rich structured its international expansion, moving from a "drops" model to continuous, market-by-market growth. Precise spend management and targeted activations multiplied the budget by 12 and revenue by 2, with sales volume up +256% and no drop in performance.

We supported morning in strengthening its visibility within AI answers (ChatGPT, Perplexity AI, Gemini) and capturing qualified traffic.

Supporting Société Générale in integrating TikTok to diversify its media mix and reach new audiences, particularly younger ones. Setting up a performance- and acquisition-oriented program, with native creative production.

Supporting i-run in optimizing its Google Shopping strategy to better steer profitability against the limits of Performance Max campaigns. Refocusing investment toward the most profitable products to regain control of performance across a catalog with heterogeneous margins.

Support for Swiss Life in structuring its paid search strategy on Google and Bing, in a particularly competitive insurance sector. Solid foundations to strengthen visibility on qualified queries, maximize lead volume, and optimize acquisition cost.

Our work for Maison Close aimed to build scalable e-commerce growth in a competitive market, moving from a siloed approach to an ecosystem where paid social and paid search reinforce SEO and CRM, with a clear goal of reducing acquisition cost.

Supporting Odaje (formerly M. Moustache) through a pivotal phase: a global rebranding and an acceleration of e-commerce profitability. We built a coordinated paid social and SEO setup to establish the new identity while preserving organic acquisition, with an ecosystem able to absorb +60% more budget and improve ROAS.

Supporting Day+ in optimizing its CRM strategy to improve conversion and purchase recurrence. Building a more advanced, omnichannel and personalized setup, integrating email and new channels such as WhatsApp.

Strengthening the role of email marketing in revenue. A higher-performing activation of the existing database through a segmented, automated and personalization-driven approach.

Celio entrusted us with its SEO strategy to consolidate its positions against players such as Zalando, Asos and About You, while growing its visibility on generative engines like ChatGPT and Google AI Overviews.

Supporting Alan in structuring its Paid Social strategy to drive international expansion and segment its audiences effectively. We set up a framework combining conversion and lead generation, with a scalable architecture tailored to each target.

Supporting Qonto in structuring and scaling its paid acquisition, in a context of hypergrowth and fundraising rounds. Progressive rollout in France and then internationally (UK, IT, ES, DE), with the goal of increasing investments while keeping acquisition costs under control and maintaining sustainable profitability.