Paid Social
Build paid social campaigns that combine creativity and performance
We design, run, and optimize your paid social campaigns with a platform-specific approach: creative strategy, audience testing, signal analysis, and continuous performance optimization.
Get a free audit of your paid social campaigns and a new perspective on your current strategy.
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Get a free audit of your paid social campaigns and a new perspective on your current strategy.
‍
Our partner certifications
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We drive growth for influential brands
datashake is a certified partner of the leading paid social platforms
We hold advanced certification levels with the leading paid social platforms. These partnerships give us access to dedicated contacts, exclusive resources, beta programs, market benchmarks, and competitive insights.
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datashake's paid social expertise
Meta Ads
The Meta ecosystem is now one of the pillars of paid social. Through Facebook, Instagram, Messenger, and Threads, it reaches broad audiences across complementary environments while giving you full control over performance. Its main strengths: combining reach, behavioral data, and creative formats suited to every stage of the journey.
TikTok Ads
TikTok plays an increasingly strategic role in paid social, thanks to its ability to capture attention in an immersive, heavily used video environment. The platform runs on discovery, where content is pushed by interest rather than by who you follow. That makes it a highly effective channel to break through, build consideration, and activate creative formats that fuel performance.
LinkedIn Ads
LinkedIn is the go-to network for B2B brands looking to reach decision-makers, executives, or qualified professional audiences. Its strength lies in targeting precision: job function, industry, seniority, company size, or even company name. It is a standout channel for generating high-value leads, building brand credibility, and supporting longer decision cycles.
Pinterest Ads
Pinterest is a particularly relevant channel for brands in visual, aspirational, or purchase-driven categories. Unlike other social networks, people come here to find ideas, compare, plan, and picture themselves. The platform stands out for its stronger intent, often early in the buying decision. It lets you reach consumers in a phase of active inspiration.
Snap Ads
Snapchat lets brands reach young, mobile, engaged audiences through immersive formats. The platform stands out for its conversational uses, vertical formats, and ability to bring augmented reality into ad experiences. It is especially useful for building preference, interaction, and recall among younger audiences.
Reddit Ads
Reddit opens access to communities engaged around specific interests, with deep conversation. The platform stands out for the quality of its exchanges, the breadth of topics covered, and its ability to reach niche audiences in an affinity-driven context. It is particularly relevant for tech, gaming, finance, SaaS, culture, or complex products.
X Ads
X remains a specific channel for brands looking to speak up in contexts of news, debate, sports, finance, tech, or pop culture. The platform stands out for its immediacy: conversations are born, spread, and amplified fast. It can be relevant for building contextual visibility, supporting a key moment, or targeting highly reactive communities.
Twitch Ads
Twitch connects brands with passionate communities gathered around live streaming, across worlds as varied as gaming, music, sports, and pop culture. The platform stands out for the exceptional exposure time of its audiences and the strength of the bond between a streamer and their viewers. It is especially suited for brands looking to anchor themselves in engaged subcultures.
70% of performance uplift comes from the creative
Our AI Creative Studio ensures every creative asset is designed to balance visual impact with business performance. By blending design, strategy, and performance analysis, we turn ideas into scalable growth opportunities.
We structure our approach around your business objectives
E-commerce
Accelerate your sales with a creative, structured, performance-driven strategy
At the heart of our approach: combining media management, creative strategy, and audience-signal analysis. We structure your campaigns across channels to maximize product discovery, fuel purchase intent, and generate incremental sales. With an insight-driven read of performance by audience, format, creative, and product catalog, we optimize your spend to strengthen the profitability of your paid social campaigns.
Structure your campaigns around your goals and key commercial moments
Drive acquisition and retargeting through your product catalog
Optimize performance with cross-analysis of media, creative, and audiences
Lead Gen
Turn your social audiences into qualified business opportunities
We build acquisition strategies tailored to your business challenges, selecting the most relevant platforms for your targets. Our approach aims to generate usable leads by working on targeting quality, message clarity, and a smooth conversion path. By connecting your campaigns to your CRM data, we sharpen management to optimize cost per lead, and above all the real contribution to your sales pipeline.
Identify the most relevant platforms for your targets and goals
Craft messages tailored to each audience and funnel stage
Improve lead quality with CRM data and post-conversion tracking
What I love about paid social is that there is never just one way to read performance. A campaign can improve through better targeting, clearer creative, or a format better suited to how people use the platform.
A paid social approach driven by data and creative
Multi-channel management and attribution analysis
We analyze the contribution of each channel across the purchase journey: discovery, engagement, retargeting, conversion, and repeat purchase. The goal is not to manage solely on the ROAS each platform reports, but to allocate spend based on the real role of each platform in overall performance.
Motion Creative Analytics
We use Motion Creative Analytics to analyze creative performance beyond media metrics alone. Hooks, formats, messages, angles, UGC, statics, or videos: every asset is assessed to identify what captures attention, drives engagement, and truly contributes to conversion.
A/B testing process and continuous iteration
We set up clear testing processes to compare angles, messages, formats, and audiences. Insights are structured to avoid isolated tests with no business impact. The goal is to create a link between results analysis, new creative hypotheses, and media optimizations.
Use of AI and advanced signals
We use AI to speed up performance analysis, spot weak signals, generate new creative hypotheses, and adapt messages by audience, format, and platform. This approach strengthens the quality of optimizations while keeping a strategic perspective.
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Motion
The most advanced creative reporting on the market
With Motion, we go beyond standard media KPIs. We analyze your top creatives, wording, landing pages, hooks, hold rate, and thumb-stop rate to identify what captures attention and drives conversion. This read reveals winning patterns and turns them into creative recommendations you can act on directly in the next iterations.
Quickly identify top performers
Available directly to your creative team
20+ detailed reports available live
A global network
We help 60% of our clients expand internationally. datashake is one of only a handful of French agencies in the Google Partners International Growth Program.
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What we deliver for our partners
Rebuilt Agatha’s TikTok Ads strategy around key commercial moments, the product catalog, and the highest-performing purchase signals. Optimized Smart+ campaigns and creative assets, including UGC and Spark Ads, to improve the conversion rate and support e-commerce profitability.
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+33%
ROAS
+21%
Conversion rate
Agatha
La Rosée
Structuring and optimizing the Meta Ads strategy to support La Rosée's e-commerce growth, with a focus on creative performance and showcasing best-sellers. Finer management across acquisition, retargeting, and catalog formats.
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+38%
ROAS
-24%
Cost per purchase
MAIF
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Supporting MAIF in structuring its paid social campaigns across several insurance offers. A management approach by audience type, message, and intent level to improve paid social's contribution to subscription and quote-request journeys.
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+42%
Click-through rate
-18%
Cost per acquisition
OHM Énergie
Built and executed a paid social strategy to drive qualified lead generation in a highly competitive market. Focused on audience segmentation, messaging diversification, and form optimization to lower acquisition costs.
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-32%
Cost per lead
+27%
Form completion rate
Data-driven insights you can trust
1,000
+
Advertisers supported
500M
$
Media budget managed
CPA -60%
Average CPA reduction
ROAS
X2
ROAS doubled on average
Cross-functional expertise that maximizes the impact of every channel
Paid Search
We manage your Search, Shopping, and Performance Max campaigns by harnessing the power of the algorithms: account structure, feed quality, automated bidding, and continuous optimization. This approach identifies and activates the best-performing channels while controlling costs and maximizing profitability.
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SEO & GEO
We structure your visibility across search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are built to capture qualified demand and secure your presence in generated answers. A key channel for building lasting visibility.
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CRM
We tap into and structure your customer data to create value at every stage of the lifecycle. Behavioral segmentation, value scoring (LTV, RFM), and journey analysis fuel personalized actions that increase conversion, retention, and loyalty.
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AI Creative Studio
We develop creative built to perform in advertising environments. By combining art direction, data, and AI-assisted production, we multiply angles and quickly identify the most effective concepts. Every asset is designed to capture attention and drive measurable results.
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Tracking & Data
We build a robust data infrastructure to make measurement and performance management reliable. Tracking, collecting, and structuring data to deliver a precise read of results and feed optimization algorithms effectively. An essential foundation for informed decisions.
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Strategic partnerships with all ad channels and digital tools
Certifications that guarantee our technical expertise
Numerous best practices shared by our partners
A dedicated team to support you
Premium and responsive support
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How we work together
1
Onboarding
We meet you in person or by video call to get to know you and your company. The goal is to identify your objectives and needs together.
2
Strategy
We then build the best strategy to reach your goals. We draw on internal and external tools to inform our thinking.
3
Activation
Based on your KPIs, we roll out the strategy we defined together. Then comes a phase of continuous optimization, essential to deliver solid results.
4
Reporting
You stay informed of what we do and the results through our weekly check-ins, our shared messaging channel, and our live dashboards.
Onboarding
Strategy
Activation
Reporting
Explore new opportunities
Your growth, powered by our expertise
Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
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Discover our openings and start your next career chapter on Welcome to the Jungle.
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Answers to your paid social questions
What is paid social and why does it matter for your business?
Paid social means paid advertising on social networks like Meta, TikTok, LinkedIn, or Pinterest. It lets you reach your audiences where they spend their time, with engaging visual formats, to drive awareness, traffic, leads, or sales.
Which paid social platforms should you invest in?
The choice of platforms depends on your goals, your audience, and your market. Meta Ads remains a core performance channel, TikTok is great for discovery and engagement, LinkedIn is relevant in B2B, while Pinterest can be effective for lifestyle, home, fashion, or beauty brands.
Why are paid search and paid social complementary?
Paid search captures demand already expressed on search engines, while paid social creates demand on social networks through more visual, engaging formats. Together they cover the entire purchase journey: paid social builds awareness and interest, then paid search picks up the warmer intent to drive conversions.
How much does a paid social campaign cost?
Paid social budgets vary with your goals, the competition, the audiences targeted, and the volume of creative available. At datashake, we build a strategy that fits your budget, with an allocation designed to maximize results without spreading your spend too thin.
How does datashake manage my paid social campaigns?
We manage your campaigns end to end: defining the strategy, structuring the account, building audiences, creative recommendations, KPI tracking, and regular optimizations. You get transparent, performance-driven support with an approach that combines data analysis and creative strategy.