SEO/GEO

Capture every organic visibility opportunity

We have developed a method to climb the rankings on Google and generative AI. A proven approach, fueled by reverse engineering and continuous iteration on the algorithms of Google, ChatGPT, Claude, Perplexity, and other LLMs, now put to work for our partners.

Get a free audit of your SEO/GEO visibility and a new perspective on your current strategy.
Our partner certifications
We drive growth for influential brands

93% of online experiences begin with a search engine

Don't miss this opportunity to grow your business.

datashake's SEO and GEO expertise

Technical
We help you optimize your site technically so it meets the demands of Google, users, and the new conversational AI engines. Code analysis, load time, structured data: everything is designed to strengthen your SEO and GEO visibility.
‍
40% of visitors leave a web page if it takes more than 2 seconds to load.
Content and semantics
Answering search intent precisely is key to climbing the results pages. We pinpoint high-potential keywords and prompts and run your editorial strategy end to end (category pages, product pages, blog), optimized for SEO and GEO across the SERP and generative answers (AI Overviews, ChatGPT, Perplexity, and more).

Answering people's questions perfectly boosts your visibility on Google and generative AI by more than 50%.
Link building and digital PR
The more a site is cited, the more credibility it earns with Google. Similarly now with conversational engines. We set up link building and online reputation strategies that strengthen your SEO and GEO visibility.

91% of web pages get no traffic because no site links to them.
CRO
CRO (Conversion Rate Optimization) is essential to maximize your conversions by optimizing the user journey. At datashake, we help you put tailored strategies in place to improve your conversion rate and fuel your growth.

GEO, position yourself on generative AI

GEO, or Generative Engine Optimization, refers to the set of techniques and strategies aimed at optimizing the visibility of a brand or website with search engines based on generative artificial intelligence such as ChatGPT, Claude, Perplexity, Gemini, and other conversational agents.

To support you through this market shift, datashake has developed its own methodology to maximize your presence within generative AI.

2.5 billion

queries handled every day by ChatGPT

60%

of generative AI users rely on them when buying a product or choosing a service
ChatGPT
Claude
Gemini
Perplexity
Being found is no longer enough. Get cited.

Search in the age of AI

At datashake, our experts combine traditional SEO with Generative Engine Optimization (GEO) to maximize your presence across every search engine, human and generative.

We use the best solutions on the market to combine technological power with human expertise

Ranking well on Google is necessary. Being cited by generative AI is now essential. That is exactly what we build for our clients.
Thomas G.
Team Lead SEO/GEO

Our method, built to make you visible and cited

Visibility audit and answer layer
We analyze what your site says (and doesn't say yet) to identify missing topics and content that search engines and AI assistants could pick up directly in their automated answers. It's the starting point of our entire strategy.
Answer-first structured content
We write every piece of content to answer a specific question clearly, with a structure search engines understand easily. The more readable and well-organized the content, the more likely it is to be featured or cited.
Technical optimization and E-E-A-T
We make sure your site is fast, well-organized, and demonstrates your expertise on every page. The goal: to be recognized as a reliable, credible source, by Google and by AI alike.
SGE management and continuous iteration
We continuously track your presence in search results and AI answers, and adjust content over time. This regular monitoring keeps us responsive and maintains your visibility for the long term.

A global network

We support 60% of our clients in their international expansion. That expertise is recognized by Google: datashake is one of the few French agencies selected for the Google Partners International Growth Program.
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Data-driven insights you can trust

x3
Organic traffic tripled on average
2 weeks
‍
Average time to start appearing in LLMs
45
%
Your strategic keywords in Google's top 3, on average

What we deliver for our partners

Support to strengthen Celio's organic visibility, consolidating its Google rankings and growing its presence in generative AI answers through a technical, semantic, and authority-driven approach.
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+38%
Keywords ranking first
+60%
Impressions on ChatGPT
Celio
Morning
GEO support for Morning to grow its presence in AI answer engines (ChatGPT, Perplexity, Gemini) and turn that visibility into highly engaged, qualified traffic.
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+83%
Impressions on ChatGPT
+113%
Impressions on Gemini
Rip Curl
Setting up an SEO and SEA synergy to build organic authority on generic queries, capture high-value purchase intent, and continuously optimize performance by cross-referencing data (content, Quality Score, CPC).
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+34%
Keywords ranking first
+52%
Organic & paid traffic
IZAC
SEO optimization of strategic pages and creation of new transactional landing pages to capture more organic demand and secure growth beyond paid.
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+29%
Keywords ranking first
+15%
Organic revenue

Cross-functional expertise that maximizes the impact of every channel

Paid Search
We manage your Search, Shopping, and Performance Max campaigns by harnessing the power of the algorithms: account structure, feed quality, automated bidding, and continuous optimization. This approach identifies and activates the best-performing channels while controlling costs and maximizing profitability.
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Paid Social
We manage your social campaigns by leveraging the dynamics specific to the algorithms: creative volume, signals, fast iteration. This approach identifies and stabilizes the channels that truly perform, while keeping performance steady in fast-changing environments.
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CRM
We tap into and structure your customer data to create value at every stage of the lifecycle. Behavioral segmentation, value scoring (LTV, RFM), and journey analysis fuel personalized actions that increase conversion, retention, and loyalty.
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AI Creative Studio
We develop creative built to perform in advertising environments. By combining art direction, data, and AI-assisted production, we multiply angles and quickly identify the most effective concepts. Every asset is designed to capture attention and drive measurable results.
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Tracking & Data
We build a robust data infrastructure to make measurement and performance management reliable. Tracking, collection, and data structuring deliver a precise read of results and feed optimization algorithms effectively. An essential foundation for informed decisions.
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Strategic partnerships with all ad channels and digital tools

Certifications that guarantee our technical expertise
Numerous best practices shared by our partners
A dedicated team to support you
Premium and responsive support

How we work together

1
Onboarding
We meet you in person or by video call to get to know you and your company. The goal is to identify your objectives and needs together.
2
Strategy
We then build the best strategy to reach your goals. We draw on internal and external tools to inform our thinking.
3
Activation
Based on your KPIs, we roll out the strategy we defined together. Then comes a phase of continuous optimization, essential to deliver solid results.
4
Reporting
You stay informed of what we do and the results through our weekly check-in, our shared messaging channel, and our live dashboards.
Onboarding
Strategy
Activation
Reporting

Explore new opportunities

Your growth, powered by our expertise

Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
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Discover our openings and start your next career chapter on Welcome to the Jungle.
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Answers to your SEO & GEO questions

What is SEO and why is it essential for your site?
SEO (Search Engine Optimization) covers all the techniques used to improve your site's ranking in organic search results. Strong SEO generates qualified, lasting, free traffic, without paying for a single click. It's a long-term investment that strengthens your visibility and credibility online.
What is GEO and how is it different from traditional SEO?
GEO (Generative Engine Optimization) is the SEO of tomorrow. It means optimizing your content to appear in answers generated by AI such as ChatGPT, Perplexity, or Google AI Overviews. Where SEO targets traditional search engines, GEO targets answer engines, a revolution in how your prospects find you.
How long does it take to see SEO results?
SEO is a long-game strategy: the first significant results usually show within 3 to 6 months, depending on the competition for your keywords and the initial state of your site. But unlike paid search, the benefits compound over time and keep paying off long after the first optimizations.
What are the SEO areas that datashake works on?
We work across every pillar of SEO: technical optimization of your site, editorial content strategy, internal linking, and link building. Each action is prioritized by its potential impact on your visibility and aligned with your business goals.
Why combine SEO and GEO in 2026?
Search behavior is changing fast: a growing share of people get their answers directly from AI tools, without going through traditional Google results. Working on SEO and GEO in parallel ensures maximum visibility, whatever channel your prospects use to find you.