Tracking & Data

Measure, optimize, perform: data that powers your campaigns

Our tracking & data team builds complete measurement ecosystems: tags, pixels, conversions, and custom dashboards.
We ensure a clear, reliable read of your advertising performance, on every channel.

Get a free audit of your tracking and data infrastructure.
We drive growth for influential brands

datashake's tracking & data expertise

Client-side & server-side tracking
Client-side and server-side tracking collect user-action data and make it reliable. Client-side follows visitor behavior directly from their browser, such as clicks, page views, or conversions, to optimize campaigns and the user experience. Server-side complements it by collecting data at the server level to improve reliability, limit losses caused by cookies or ad blockers, and meet security and personal-data compliance requirements.
App tracking
App tracking lets you follow user interactions within mobile apps. By collecting data on in-app actions, such as installs, in-app clicks, or in-app purchases, you can better understand the user journey and adapt your marketing strategies to maximize conversion and user retention.
Consent & GDPR
Consent and GDPR compliance are critical for any data collection. We ensure optimal management of user consent, guaranteeing transparency and meeting the legal requirements for storing and using personal data. With tailored solutions, we help businesses comply with current standards while respecting users' rights.
Advanced reporting
A clear view of your performance
The datashake Performance Hub is our dynamic reporting tool that provides a unified view of performance across all channels. This enables effective management of your investments.

The environment is fully modular, designed according to your business priorities to highlight what truly matters. We integrate custom business KPIs to align results with your strategic objectives.
All your data, unified in one tool
Real-time investment management
Business KPIs aligned with your priorities

We master the most advanced tools on the market

Tracking isn't a side topic: it's the foundation of performance. We invest heavily in data quality and reliability, because without precise measurement there's no meaningful optimization.
Julien S.
Tracking & Data Expert

Data-driven insights you can trust

+25%
more conversions recovered after switching to server-side
+35%
higher conversion rate after implementing reliable client-side tracking
+20%
higher acceptance rate on cookie banners
5 days
average time to handle and resolve tracking issues

What we deliver for our partners

Overhaul of the consent strategy with cookie banner optimization, advanced Consent Mode setup, and improved collection of usable signals. An approach designed to preserve compliance while limiting data loss.
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+28%
Cookie acceptance rate
+19%
Usable modeled conversions
EDF
Faguo
Rollout of server-side tracking to make conversion reporting reliable in a context of signal loss caused by cookie refusals. A more robust data foundation, feeding media platforms more effectively.
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+34%
Tracked conversions
-42%
Back-office vs. conversion gap
Cheerz
Setting up dedicated in-app event tracking to better measure installs, sign-ups, and in-app purchases. Stronger connection between analytics data, media platforms, and business events to improve management of value-driven campaigns.
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+41%
In-app purchases
+26%
ROAS
Shine
Full audit of the client-side tagging plan, identifying tracking gaps and fixing key events along the user journey. The goal: restore a reliable read of performance, reduce attribution discrepancies, and secure optimization decisions on paid channels.
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+22%
Tracked conversions
-18%
Customer acquisition cost

Cross-functional expertise that maximizes the impact of every channel

Paid Search
We manage your Search, Shopping, and Performance Max campaigns by harnessing the power of the algorithms: account structure, feed quality, automated bidding, and continuous optimization. This approach identifies and activates the best-performing channels while controlling costs and maximizing profitability.
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Paid Social
We manage your social campaigns by leveraging the dynamics specific to the algorithms: creative volume, signals, fast iteration. This approach identifies and stabilizes the channels that truly perform, while keeping performance steady in fast-changing environments.
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SEO & GEO
We structure your visibility across search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are built to capture qualified demand and secure your presence in generated answers. A key channel for building lasting visibility.
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CRM
We tap into and structure your customer data to create value at every stage of the lifecycle. Behavioral segmentation, value scoring (LTV, RFM), and journey analysis fuel personalized actions that increase conversion, retention, and loyalty.
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AI Creative Studio
We develop creative built to perform in advertising environments. By combining art direction, data, and AI-assisted production, we multiply angles and quickly identify the most effective concepts. Every asset is designed to capture attention and drive measurable results.
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Strategic partnerships with all ad channels and digital tools

Certifications that guarantee our technical expertise
Numerous best practices shared by our partners
A dedicated team to support you
Premium and responsive support

How we work together

1
Onboarding
We meet you in person or by video call to get to know you and your company. The goal is to identify your objectives and needs together.
2
Strategy
We then build the best strategy to reach your goals. We draw on internal and external tools to inform our thinking.
3
Activation
Based on your KPIs, we roll out the strategy we defined together. Then comes a phase of continuous optimization, essential to deliver solid results.
4
Reporting
You stay informed of what we do and the results through our weekly check-in, our shared messaging channel, and our live dashboards.
Onboarding
Strategy
Activation
Reporting

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Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
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Answers to your tracking & data questions

What is tracking and why is it essential for your business?
Tracking means precisely measuring your visitors' actions: page views, clicks, form submissions, purchases. Without reliable data, it's impossible to know what really works in your campaigns. Well-configured tracking is the foundation of any effective marketing strategy, turning your intuitions into informed decisions.
What's the difference between client-side and server-side tracking?
Client-side tracking runs directly in the user's browser via JavaScript. Server-side tracking sends data from your server to analytics platforms, bypassing ad blockers and browser restrictions. It's more reliable, more accurate, and better suited to today's privacy requirements.
How do you collect data while respecting GDPR and user consent?
Data collection must be conditioned on your visitors' explicit consent. That means a rigorous setup of your CMP (Consent Management Platform), tag configuration based on user choices, and server-side tracking to reduce reliance on third-party cookies. At datashake, we build a compliant, high-performing tracking infrastructure.
Why is my analytics data less and less reliable?
Ad blockers, browser restrictions (Safari ITP, Firefox ETP), the disappearance of third-party cookies: browser-side data collection is increasingly limited. On average, 30 to 40% of conversions aren't tracked correctly. Server-side tracking and a solid first-party data strategy are now essential to recover a reliable read of your performance.
How does datashake set up my data infrastructure?
We work across the entire chain: an audit of your existing tracking, tag and event implementation, server-side tracking setup, GDPR compliance, and creation of your reporting dashboards. Every solution is built to measure, tailored to your tech stack and your business goals.