GEA

GEA: Advertising on Generative AI

A new advertising space is taking shape inside generative AI. With GEA, your brands appear right in the answers of AI tools like ChatGPT, exactly where attention is shifting.

We shape the success of tomorrow's most influential brands

What is GEA (Generative Engine Advertising) ?

GEA, or Generative Engine Advertising, refers to advertising delivered inside AI-powered answer engines like ChatGPT. Where SEA places ads in traditional search results, GEA embeds ad formats directly into the conversation with the AI. It is the paid counterpart of GEO, which works on organic visibility within those same engines.

How datashake supports you on GEA

Scoping and qualification

We assess whether GEA fits your goals, your audience, and your industry, so you invest in the right place.

Campaign structuring

We build a clear architecture, aligned with your business goals and designed for the conversational format.

Activation and creative

We launch your campaigns and design formats suited to the AI experience, where advertising blends into the conversation.

Measurement and management

We track performance end to end and manage to value, keeping a clear view of this new channel's ROI.

Grow your brand’s visibility with ChatGPT Ads

Generative AI is changing how people discover, evaluate, and choose brands. As search behavior evolves, consumers are increasingly turning to AI-powered platforms like ChatGPT, Claude, Gemini, and Perplexity to find information, explore options, and make decisions.

At datashake, we help brands make ChatGPT Ads part of their broader digital advertising strategy. From strategic planning and campaign activation to creating messaging tailored to conversational experiences and optimizing performance, we help advertisers unlock new opportunities to build brand awareness and connect with their audiences at key moments in the customer journey.

User habits are shifting toward AI, and advertising is following suit. GEA allows us to guide our clients through this transition today, without ever losing sight of what matters most: generating measurable growth.

Robin T.

GEA & SEA Expert

Data-driven insights you can trust

1,000

Advertisers supported

500M

Media budget managed

CPA -60%

Average CPA reduction

ROAS

ROAS doubled on average

Cross-functional expertise that maximizes the impact of every channel

Paid search

We manage your Search, Shopping, and Performance Max campaigns by harnessing the power of the algorithms: account structure, feed quality, automated bidding, and continuous optimization. This approach identifies and activates the best-performing channels while controlling costs and maximizing profitability.

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Paid social

We manage your social campaigns by leveraging the dynamics specific to the algorithms: creative volume, signals, fast iteration. This approach identifies and stabilizes the channels that truly perform, while keeping performance steady in fast-changing environments.

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SEO & GEO

We structure your visibility across search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are built to capture qualified demand and secure your presence in generated answers. A key channel for building lasting visibility.

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AI creative studio

We develop creative assets designed to perform in advertising environments. By combining artistic direction, data and AI-assisted production, we explore multiple angles and quickly identify the most effective concepts. Each asset is crafted to capture attention and generate measurable results.

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Tracking & data

We establish a robust data infrastructure to ensure reliable performance measurement and management. Tracking, collecting and structuring data provide a precise understanding of results and effectively feed optimization algorithms. This is an essential foundation for informed decisions.

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Strategic partnerships with all ad networks and digital tools

Certifications that guarantee our technical expertise

Numerous best practices shared by our partners

A dedicated team to support you

Premium and responsive support

Explore new opportunities

Your growth, powered by our expertise

Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.

Discover our openings and start your next career chapter on Welcome to the Jungle.

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Answers to your GEA questions

Where can you use GEA today?

The first available channel is ChatGPT Ads, which has been open in France and 30 other European countries since August 2026. Other answer engines like Perplexity and Google are preparing their own advertising formats. The landscape is evolving rapidly, and new inventory will open up in the coming months.

What is the difference between GEA, SEA, and GEO?

SEA places ads in traditional search engines like Google. GEA places them in AI answer engines like ChatGPT. GEO, on the other hand, focuses on organic visibility within those same AI platforms, without purchasing ad space. GEA and GEO are the two sides—paid and organic—of visibility in generative AI.

Is GEA suitable for my industry and my goals?

That depends on your audience and your goals, which is exactly the first step of our support process. Before any investment, we evaluate the relevance of the channel for your brand and your use cases. This way, you know if GEA makes sense for you and which levers will provide the most value.

How does datashake manage my GEA campaigns?

We support you from start to finish: scoping and qualifying the channel, structuring campaigns, creating formats adapted to the conversational experience, and then measuring and managing for value. You benefit from clear reporting and a dedicated point of contact. We have been testing ChatGPT Ads in the United States for several months, which gives us a head start on the subject.

Should I stop SEA to start with GEA?

No, the two are complementary. SEA remains a foundational lever for capturing qualified demand, while GEA opens a new touchpoint where user habits are shifting. The goal is to integrate both into a coherent acquisition strategy, managed with the same business logic.