GEA

GEA: Advertising on Generative AI

A new advertising space is taking shape inside generative AI. With GEA, your brands appear right in the answers of AI tools like ChatGPT, exactly where attention is shifting.
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We shape the success of tomorrow's most influential brands

What is GEA (Generative Engine Advertising) ?

GEA, or Generative Engine Advertising, refers to advertising delivered inside AI-powered answer engines like ChatGPT. Where SEA places ads in traditional search results, GEA embeds ad formats directly into the conversation with the AI. It is the paid counterpart of GEO, which works on organic visibility within those same engines.

How datashake supports you on GEA

Scoping and qualification
We assess whether GEA fits your goals, your audience, and your industry, so you invest in the right place.
Campaign structuring
We build a clear architecture, aligned with your business goals and designed for the conversational format.
Activation and creative
We launch your campaigns and design formats suited to the AI experience, where advertising blends into the conversation.
Measurement and management
We track performance end to end and manage to value, keeping a clear view of this new channel's ROI.
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Launch your campaigns on ChatGPT Ads,
now available in France

Generative AI is transforming how users discover, compare, and choose brands. Beyond traditional search engines, information journeys are shifting toward answer engines and conversational assistants like ChatGPT, Claude, Gemini, and Perplexity.

At datashake, this isn't new territory: we have been testing ChatGPT Ads in the United States for several months. This head start allows us to help advertisers seize the opportunity right now: understanding new touchpoints, adapting acquisition strategies, building brand visibility, and launching their first campaigns on ad formats integrated into AI environments.
User habits are shifting toward AI, and advertising is following suit. GEA allows us to guide our clients through this transition today, without ever losing sight of what matters most: generating measurable growth.
Robin T.
GEA & SEA Expert

Data-driven insights you can trust

1,000
+
Advertisers supported
500M
$
Media budget managed
CPA -60%
Average CPA reduction
ROAS
2x
ROAS doubled on average

Cross-functional expertise that maximizes the impact of every channel

SEA & SMA
We manage your SEA and SMA campaigns by leveraging the dynamics specific to ad platform algorithms: campaign structuring to fuel machine learning, signal quality, creative volume, and rapid iteration. This approach allows us to identify and stabilize the most effective growth levers.
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SEO & GEO
We structure your visibility on search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are designed to capture qualified demand and ensure your presence in generated responses. A key channel for building lasting visibility.
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CRM
We tap into and structure your customer data to create value at every stage of the lifecycle. Behavioral segmentation, value scoring (LTV, RFM), and journey analysis fuel personalized actions that increase conversion, retention, and loyalty.
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AI csreative studio
We develop creative assets designed to perform in advertising environments. By combining artistic direction, data and AI-assisted production, we explore multiple angles and quickly identify the most effective concepts. Each asset is crafted to capture attention and generate measurable results.
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Tracking & data
We establish a robust data infrastructure to ensure reliable performance measurement and management. Tracking, collecting and structuring data provide a precise understanding of results and effectively feed optimization algorithms. This is an essential foundation for informed decisions.
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Strategic partnerships with all ad networks and digital tools

Certifications that guarantee our technical expertise
Numerous best practices shared by our partners
A dedicated team to support you
Premium and responsive support

Explore new opportunities

Your growth, powered by our expertise

Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.
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Answers to your GEA questions

Where can you use GEA today?
The first available channel is ChatGPT Ads, which has been open in France and 30 other European countries since August 2026. Other answer engines like Perplexity and Google are preparing their own advertising formats. The landscape is evolving rapidly, and new inventory will open up in the coming months.
What is the difference between GEA, SEA, and GEO?
SEA places ads in traditional search engines like Google. GEA places them in AI answer engines like ChatGPT. GEO, on the other hand, focuses on organic visibility within those same AI platforms, without purchasing ad space. GEA and GEO are the two sides—paid and organic—of visibility in generative AI.
Is GEA suitable for my industry and my goals?
That depends on your audience and your goals, which is exactly the first step of our support process. Before any investment, we evaluate the relevance of the channel for your brand and your use cases. This way, you know if GEA makes sense for you and which levers will provide the most value.
How does datashake manage my GEA campaigns?
We support you from start to finish: scoping and qualifying the channel, structuring campaigns, creating formats adapted to the conversational experience, and then measuring and managing for value. You benefit from clear reporting and a dedicated point of contact. We have been testing ChatGPT Ads in the United States for several months, which gives us a head start on the subject.
Should I stop SEA to start with GEA?
No, the two are complementary. SEA remains a foundational lever for capturing qualified demand, while GEA opens a new touchpoint where user habits are shifting. The goal is to integrate both into a coherent acquisition strategy, managed with the same business logic.