08 Jul 2026

How to Import Your Google Ads Campaigns to Bing?

Comment importer ses campagnes Google Ads sur Bing ?
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Already running Google Ads to publish your ads on Google? Here's how to import your campaigns into Microsoft Advertising to duplicate your ads on Bing! 



  1. Log into your Microsoft Advertising account. To import your campaigns to Bing, click at the top of the menu, to the right of the search bar, on "Import from Google Ads".



2. Log into your Google account to import your campaign(s) to Bing.


3. Select the Google Ads account you want to import, then click "Continue".


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4. Choose between "Import all existing and new campaigns" or "Import specific campaigns and ad groups": 




5. Next, choose your import options (elements to import, bids, and budget): 





6. Finally, choose whether you want to schedule your import now or at a specific date and time. 



And that's all there is to it! 


Want support with Bing Ads, or more broadly with your digital marketing strategy? Feel free to reach out!

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By Candice Echavidre