Top 5 Best LinkedIn Ads Agencies

‍LinkedIn is the go-to professional social network, with over 700 million users worldwide. It is an ideal platform for building your brand awareness, growing your network, and developing your business, especially if you operate in the B2B space.

But how do you get the most out of LinkedIn to reach your goals? The answer is straightforward: by using LinkedIn Ads, LinkedIn's online advertising service.

Why use LinkedIn Ads?

LinkedIn Ads lets you create targeted, personalized ad campaigns based on your needs and budget. You can choose from a variety of ad formats, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads.

With LinkedIn Ads, you can reach a qualified, engaged audience made up of professionals, decision-makers, influencers, and thought leaders. You can segment your audience using precise criteria such as industry, job function, experience level, company size, location, and more.LinkedIn Ads also lets you measure the effectiveness of your campaigns through analytics and reporting tools. You can track ad performance, clicks, impressions, conversions, cost per result, return on investment, and more.In short, LinkedIn Ads is a powerful lever for boosting your visibility, generating leads, driving traffic, retaining customers, promoting events, and much more.

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Choosing a LinkedIn Ads agency

But how do you create and manage effective LinkedIn Ads campaigns? If you lack the skills, time, or resources to do it in-house, your best option is to work with a LinkedIn Ads agency.

A LinkedIn Ads agency specializes in advertising on LinkedIn. It brings expertise and hands-on experience in strategy, creative production, optimization, and campaign tracking. It knows the best practices, tips, and pitfalls to avoid on the platform.A LinkedIn Ads agency can support you at every stage of your project, from defining your goals and producing your content to selecting ad formats, targeting your audience, setting your budget, launching campaigns, and analyzing results.A LinkedIn Ads agency can also leverage its network, partnerships, tools, and certifications to benefit your campaigns. This means access to preferential rates, personalized advice, detailed reporting, training, and more.

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But how do you choose the best LinkedIn Ads agency for your business? There are many LinkedIn Ads agencies in France, but they are not all equal. You need to consider several criteria, including reputation, references, past work, services offered, and pricing.

To help you make the right choice, we have selected the 5 best LinkedIn Ads agencies in France, each standing out for their quality, creativity, effectiveness, and professionalism.

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1 . datashake: LinkedIn Ads Expert

Founded in 2019 by two ex-Googlers, datashake helps companies of all sizes with their digital marketing and data strategy, with a strong specialization in LinkedIn Ads. The offering is built around 5 pillars:

Day-to-day campaign management
SEO strategy (through its dedicated team)
Creative strategy (through the datashake studio)
On-demand consulting engagements
Tailored training programs

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datashake stands out for its expertise in LinkedIn Ads. The agency has a team of seasoned digital strategy consultants who understand the nuances of the LinkedIn platform, enabling clients to maximize their advertising return on investment. datashake is one of the few agencies with LinkedIn-certified consultants. This status gives the agency early access to new features and dedicated support from Account Managers. datashake has a proven track record on LinkedIn Ads, helping advertisers achieve a wide range of objectives.

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datashake offers tailored support for your LinkedIn Ads campaigns, covering the following services:

Campaign audit: datashake audits your existing campaigns to identify the most relevant optimization opportunities.
LinkedIn Ads strategy: datashake helps you build a customized strategy aligned with your needs and goals.
Campaign setup: datashake handles configuration and delivery of your campaigns to achieve the best possible results.
Reporting and performance analysis: datashake analyzes performance and delivers detailed, comprehensive reporting.
Campaign testing and optimization: datashake challenges campaigns by running tests on creatives, audiences, and structure to continuously improve results.

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datashake has supported over 200 companies across various sizes and industries, managing more than 100 million euros in media budget. Its client roster includes Qonto, Alan, Withings, Siemens, and BNP Paribas.

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datashake offers companies a free audit to assess how their digital marketing strategy can be improved. It's an opportunity to challenge your current digital strategy with no commitment. You can reach us on our website or by email at hello@datashake.fr.‍

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2. Oscar Black

Oscar Black is a LinkedIn Ads agency that helps companies develop their communication strategy on the professional social network. Founded in 2018, the agency has a team of 40 experts passionate about digital marketing and social media.

Oscar Black specializes in creating and managing LinkedIn Ads campaigns tailored to its clients' needs and goals. The agency provides hands-on support at every stage, from strategy definition to execution, performance tracking, and optimization.

Oscar Black also offers complementary services such as LinkedIn-optimized content creation, social media presence and reputation management, and training on LinkedIn best practices and tools.

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3. Junto

Junto is a LinkedIn Ads agency that supports companies in their digital marketing strategy on social networks. Founded in 2016, the agency has a team of 80 experts passionate about growth hacking and social media.

Junto specializes in creating and managing LinkedIn Ads campaigns tailored to its clients' needs and goals. The agency provides personalized support from strategy definition through to execution, performance tracking, and optimization.

Junto also offers complementary services such as LinkedIn-optimized content creation, social media presence and reputation management, and training on LinkedIn best practices and tools.

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4 . Eficiens

Eficiens is a LinkedIn Ads agency that supports companies in their digital marketing strategy on social networks. Founded in 2010, the agency has a team of 20 experts passionate about web marketing and social media.

Eficiens specializes in creating and managing LinkedIn Ads campaigns tailored to its clients' needs and goals. The agency provides personalized support from strategy definition through to execution, performance tracking, and optimization.

Eficiens also offers complementary services such as LinkedIn-optimized content creation, social media presence and reputation management, and training on LinkedIn best practices and tools.

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5. Story Jungle

Story Jungle is a LinkedIn Ads agency that helps companies with their content marketing strategy on the professional social network. Founded in 2017, the agency has a team of 30 experts passionate about storytelling and social media.

Story Jungle specializes in creating and managing LinkedIn Ads campaigns tailored to its clients' needs and goals. The agency provides personalized support from strategy definition through to execution, performance tracking, and optimization.

Story Jungle also offers complementary services such as LinkedIn-optimized content creation, social media presence and reputation management, and training on LinkedIn best practices and tools.

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As you can see, LinkedIn Ads is a powerful tool for growing your business on the professional social network. Whether you want to build brand awareness, generate leads, retain customers, or promote events, you can create ad campaigns tailored to your needs and budget.

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How to choose the right agency for you

But how do you choose the LinkedIn Ads agency that's right for you? There is no one-size-fits-all answer, since every company has its own goals, constraints, and expectations. That said, here are a few tips to help you make the right call:

Define your goals and budget clearly: before reaching out to any agency, make sure you know what you want to achieve with LinkedIn Ads and how much you are willing to invest. This will help you target agencies that match your profile and avoid unpleasant surprises.
Compare offers and references: don't just go with the first agency you find on Google. Do thorough research, compare the offers and services available, review agencies' references and past work, ask for quotes, and so on. This will give you a clear sense of each agency's quality, creativity, and effectiveness.
Meet with the agencies: nothing beats a direct conversation for evaluating an agency's reliability, professionalism, and trustworthiness. Take the time to meet with the agencies you are considering, ask questions, listen to their recommendations, and gauge their responsiveness. This will help you choose the agency you feel most comfortable with and that best understands your needs.

By following these tips, you should be able to find the LinkedIn Ads agency that's right for you to help you run successful ad campaigns. We hope this article has been helpful, and we invite you to check out the other posts on our blog to learn more about digital marketing.

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Want support with your digital marketing strategy? Feel free to get in touch !

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FAQs

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Q: What are the basic steps to create an ad campaign on LinkedIn Ads?‍

A: To create an ad campaign on LinkedIn Ads, follow these key steps:

Log in to LinkedIn Campaign Manager: Go to your LinkedIn account and click "Advertise" to access the campaign manager.
Create a new campaign: Click "Create campaign" and select your campaign objective.
Configure campaign settings: Give your campaign a name, select the language and currency, then set your budget and schedule.
Select your target audience: Identify the relevant demographic, interest, and professional targeting criteria for your campaign.
Choose your ad format: Select the ad type that best fits your marketing objective (e.g., sponsored content, InMail message, etc.).
Create your ad content: Write a headline and description, and add compelling visuals or multimedia content.
Set your payment settings: Choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM), and enter your billing information.
Launch your campaign: Review all the details, make sure everything looks right, and click "Launch campaign."

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Q: What are the different objectives available on LinkedIn Ads?

A: LinkedIn Ads offers a range of objectives to support different marketing strategies. Here are some of the most common:

Generate leads: Drive users to a landing page where they can share their contact information.
Build brand awareness: Get your message in front of a broader audience to increase your company's visibility.
Drive engagement: Encourage interactions such as likes, comments, and shares on your posts.
Drive website traffic: Send users to a specific page on your site to increase visits.
Increase website conversions: Prompt users to take specific actions on your site, such as making a purchase or filling out a form.
Recruit new talent: Reach qualified professionals for job opportunities at your company.

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Q: How do I choose the right objective for my LinkedIn ad campaign?

A: Choosing the right objective depends on your specific business goals. Here are a few tips to guide you:

Clarify your marketing goals: Define exactly what you want to achieve, whether that's lead generation, increased brand awareness, or something else.
Know your target audience: Understand the needs, behaviors, and preferences of your target audience. This will help you choose an objective that resonates with them.
Align the objective with the customer journey: Make sure your campaign objective matches the stage of the buyer journey your audience is in.
Use the right tracking metrics: Choose KPIs that align with your defined objective. For example, if your goal is lead generation, track conversions.
Stay flexible: If needed, adjust your objective mid-campaign based on the data and feedback you receive.