In short
- Pinterest isn't your typical social network: with over 550 million monthly active users, it’s an inspiration engine where people come when they’re in the planning phase, often with the intent to purchase.
- On this highly visual platform, performance depends as much on creative quality as it does on media management. Agencies that combine both stand out, while others simply manage bids.
- datashake leads the pack by combining large-scale media management (over €500M managed) with an integrated creative studio, outperforming specialists like Pin Ads, Neads, or Growth Room.
Why invest in Pinterest Ads in 2026
Pinterest holds a unique position in the advertising ecosystem. It’s not a traditional social network, but a visual search engine: users type in keywords and explore ideas before making a purchase. With over 550 million monthly active users worldwide, the platform brings together an audience in the planning phase, rather than a crowd passively consuming content.
This high level of intent makes it a particularly attractive channel for e-commerce, retail, and B2C brands, especially in over-represented verticals like fashion, home decor, beauty, and weddings, with cost-per-click rates that are often competitive compared to more saturated social networks.
Pinterest’s defining feature is the importance of visuals. The quality and variety of your pins—whether static, video, or carousel—directly impact performance. A top-tier Pinterest Ads agency doesn't just manage bids; they produce creative assets tailored to the platform’s unique style and iterate on them continuously. This synergy between creative and media is what sets high-performing agencies apart.
Here are the five criteria that separate a great Pinterest Ads agency from a basic media buying service:
- Platform expertise. In-depth knowledge of formats, targeting, campaign objectives, and Pinterest-specific best practices.
- Creative production capabilities. A studio or team capable of producing high-performing pins and adapting them across static, video, and carousel formats.
- Experience in media management and ROAS. A genuine culture of budget management, test-and-learn strategies, and optimization.
- Transparent reporting. Clear KPIs, regular tracking, and an honest assessment of performance and areas for improvement.
- References and results. Documented case studies, sectors comparable to yours, and verifiable results.
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Detailed ranking of the best Pinterest Ads agencies
1. datashake
On Pinterest Ads, datashake’s strength lies in a rare combination: large-scale media management, with over €500M in media budget handled, and an integrated creative studio, which is essential on a platform where visuals drive performance. A digital acceleration group founded in 2017 by two former Google European headquarters employees, the agency supports over 1,000 companies with a team of more than 100 people in Paris and New York.
Regarding creative, datashake relies on a Hi-Fi / Lo-Fi creative matrix: Hi-Fi for premium, highly branded productions, and Lo-Fi for UGC and platform-native formats, which are well-suited to Pinterest’s aesthetic. Generative AI is used under human artistic direction to multiply asset variants, animate product visuals, or produce UGC without sacrificing quality.
On the management side, Reporting Motion provides live tracking of creative performance, from hook rate to scroll-stop rate, to identify which pins are working and iterate quickly. To precisely measure campaign impact, the agency also documents topics such as branded search conversion in Google Ads.
datashake is a Google Premier Partner, Meta Business Partner, TikTok Marketing Partner, and Microsoft Advertising Select Partner. Its clients include Chanel, BNP Paribas, Qonto, Ledger, Alan, Puressentiel, and Ladurée.
Who is it for? Brands that want to combine the creative and media management of their Pinterest campaigns with a single partner, with a high standard for creative quality.
Main strength: the alliance of an integrated creative studio and proven media management, measured by Reporting Motion.
Request your free audit at datashake.fr/audit-gratuit.
2. Pin Ads
Pin Ads is an agency that has specialized exclusively in Pinterest for several years, with offices in Paris and Amsterdam. It covers the platform's three pillars: ad campaigns, organic content, and creative production. In practice, they handle account auditing and structuring, targeting strategy, pin production, and campaign management based on your goals (brand awareness, traffic, or conversions). This focus provides them with deep insight into Pinterest's specificities and a close working relationship with the platform's teams.
Who is it for? E-commerce and B2C brands looking for a partner 100% dedicated to Pinterest.
Key strength: exclusive specialization in the platform.
3. Neads
Neads is a social ads agency with a strong focus on creative. For Pinterest, they produce content tailored to the platform's unique style—including static pins, videos, and carousels—using a structured methodology that spans from strategy to reporting. Beyond production, they build campaign strategies, test various formats and creative angles, and continuously optimize based on performance data.
Who is it for? Brands that rely on high-impact creative to drive performance on Pinterest.
Key strength: creative expertise and content production.
4. Growth Room
Growth Room is a growth marketing agency that integrates paid social, including Pinterest, into a broader growth strategy. They leverage AI tools and a test-and-learn approach to optimize acquisition. They typically integrate Pinterest with other paid acquisition channels and manage media budgets based on measurable growth objectives.
Who is it for? Growing companies focused on acquisition and scalability.
Key strength: a growth-driven approach and AI-powered tools.
5. Junto
Junto manages performance-driven acquisition campaigns across multiple platforms, with a ROI-focused culture that extends to Pinterest Ads. As a multi-platform media agency, they apply the same rigor to campaign management and ROAS optimization on Pinterest, backed by results-oriented reporting.
Who is it for? Advertisers looking for results-driven media management.
Key strength: a multi-platform performance culture.
6. Pickers
Pickers offers dedicated Pinterest expertise, with strategies tailored to each brand's specific goals. They support advertisers from account setup to campaign management, adapting targeting and formats to meet every objective.
Who is it for? Brands seeking bespoke support on Pinterest.
Key strength: personalized strategy development.
7. Doko
Doko is a digital advertising agency that combines visual design with data analysis to manage social media campaigns, including Pinterest. We handle visual design, campaign launch, and optimization, bridging the gap between creative work and measurable performance.
Who is this for? Brands looking to bridge the gap between visual design and data-driven management.
Key strength: the synergy between creative design and data analysis.
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Pinterest Ads budget and timelines
A Pinterest Ads budget typically combines agency fees and a dedicated media spend, which vary significantly based on the scale of the campaign and your industry's competition. Service fees can start from a few hundred to several thousand euros per month, plus your media investment. As for results, expect three to six months to see stable performance and optimized ROAS, as this time is needed to test audiences and creative assets.
ItemEstimated rangeAgency feesfrom a few hundred to several thousand euros per monthMedia budgetbased on objectives and industry competitionInitial stable results3 to 6 months
Targeting and high-performing formats on Pinterest Ads
The power of Pinterest Ads lies in targeting that combines several approaches: keywords aligned with search intent, interests, audiences built from site visitors or your customer database, and retargeting. Combining these signals allows you to reach users at the right moment in their purchasing journey.
In terms of formats, a few types of pins stand out:
- Static pins. The vertical image remains the foundation: when well-designed, it captures attention in the feed and showcases the product.
- Video pins. They tell a story about usage or inspiration and gain more reach during discovery.
- Carousels. Multiple visuals in a single pin to showcase a range or tell a story.
- Shopping pins and product catalogs. Linked to your e-commerce feed, these turn your catalog into shoppable pins and power product retargeting.
Here again, the key is renewal: a high-performing agency tests several creative angles in parallel and refreshes pins to prevent ad fatigue.
How to choose the right Pinterest Ads agency
The right partner is one whose strengths align with your priorities. Here are a few benchmarks to help you decide:
- Creative or management? On Pinterest, both matter. Prioritize an agency capable of producing high-performing visuals AND managing the media, not just one or the other.
- Specialist or broad paid social agency? An exclusive specialist offers deep expertise, while a broader paid social agency can help integrate Pinterest with your other channels.
- Objectives. Brand awareness, traffic, conversions, or ROAS will guide your choice and how your campaigns are structured.
- Transparency. Demand clear reporting, regular check-ins, and an honest assessment of performance.
- References. Check case studies in sectors comparable to yours.
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Conclusion
Pinterest remains an underutilized channel for many brands, despite reaching an audience with high purchase intent. In 2026, the best Pinterest Ads agencies are those that know how to combine creative work that aligns with the platform's unique style with rigorous media management. datashake stands out for this dual expertise: an integrated creative studio, a Hi-Fi / Lo-Fi matrix, and large-scale media management, all tracked in real-time via Reporting Motion.
Ultimately, the best choice is the one that aligns with your specific goals and industry.
To evaluate your potential on Pinterest and define your campaign strategy, request your free audit at datashake.fr/audit-gratuit.
FAQ
Why should you advertise on Pinterest?
Pinterest brings together an audience in the planning phase with high purchase intent, making it an effective channel for e-commerce, retail, and B2C brands. Cost-per-click is often competitive, and the platform is well-suited for product discovery.
How much does a Pinterest Ads agency cost?
The budget combines agency fees and a dedicated media spend. Fees typically range from a few hundred to several thousand euros per month depending on the scope of the project, in addition to the advertising investment. An initial audit helps establish a realistic budget.
How long does it take to see results with Pinterest Ads?
Generally, expect three to six months to achieve stable performance, as this allows time to test audiences and creatives and optimize ROAS. A reputable agency will set a realistic timeline during the initial planning phase.
What drives the performance of a Pinterest campaign?
On Pinterest, visuals are everything. Performance depends as much on the quality and variety of your pins as it does on media management and targeting. That’s why agencies that combine creative production with media buying achieve the best results.
How do you evaluate the expertise of a Pinterest Ads agency?
Examine their portfolio, case studies in similar sectors, any Pinterest certifications they hold, their creative production capabilities, and the transparency of their reporting. A combination of creative services and media management is a strong indicator of professionalism.
How much does Pinterest advertising cost?
The cost depends on the format and the bidding model you choose. Pinterest operates on an auction basis: you pay per click (CPC), per thousand impressions (CPM), or per action. Costs are often more competitive than on saturated social networks, with CPCs frequently under 1 euro depending on the sector and targeting. There is no mandatory minimum budget, but a sufficient media investment is necessary to test audiences and creatives to gain reliable insights.
Can you make money with Pinterest?
Yes, Pinterest is a profitable acquisition channel for many brands, particularly in e-commerce, retail, and B2C. Users often arrive in the planning phase with high purchase intent, which drives sales and a strong return on ad spend (ROAS). However, profitability depends on the quality of your creatives, targeting, and campaign management.
Can I do marketing on Pinterest?
Yes, a brand can build its presence on Pinterest in two complementary ways: organically, by publishing pins optimized for discovery, and through paid advertising with Pinterest Ads to amplify reach and target specific audiences. The two reinforce each other, and a specialized agency can manage both.
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