CRM

Turn your customer data into a growth channel

At datashake, we help you structure and put your CRM data to work, so you can better understand your customers, identify your high-value segments, and activate more personalized strategies.

From data quality to data analysis, we help you turn customer knowledge into a driver for performance, loyalty, and growth.

Get a free audit of your CRM data ecosystem and a new perspective on your current strategy.

We drive growth for influential brands

datashake's CRM expertise

Data centralization and unification

Your customer data is often scattered across your website, your emailing tool, your point of sale, your back office, and your ad platforms. We bring it together in a single, clean CRM, where every interaction feeds one unified customer profile. Purchase, visit, abandoned cart, open: everything is tied to the right contact. You get a reliable, usable database instead of silos that don't talk to each other.

Segmentation and customer analysis

A centralized database is only worth it if you know how to read it. We segment your contacts by behavior and lifecycle stage: new customers, loyal, dormant, at risk of churn. We also measure their real value through RFM analysis, customer lifetime value, repeat purchase rate, or average order value by segment. You finally know who your best customers are, why, and which factors to prioritize.

Activation and personalization

Data is only valuable if it triggers the right action at the right time. We activate your segments on the most relevant channels, whether email, SMS, WhatsApp, or push notifications. Every message is tailored to the profile and behavior of the customer who receives it. The data decides which message to send, and the channel is just the means of delivering it.

Performance management and measurement

Every action is tracked and tied to a concrete result, not just an impression. We measure the revenue generated per segment, the reactivation rate of dormant customers, or the change in customer lifetime value. You manage your customer relationship on metrics that truly matter.

We work with a wide range of CRM tools suited to your needs

In most cases, CRM is the most underused channel, even though it holds the greatest profitability potential for businesses.

Fanny C.

Senior CRM Consultant

The key challenges of CRM

Centralized, reliable customer knowledge

All your data in one place gives a clear view of who your customers are and how they buy. This clean, usable foundation is the starting point for every relevant marketing decision.

A customer relationship that generates more value

Understanding your customers better lets you act where it counts: retaining the best, reactivating dormant ones, growing customer lifetime value. CRM becomes a real growth channel rather than just a sending tool.

More relevant, better-targeted marketing

By drawing on behavioral data, every action becomes more precise. You send the right message to the right segment rather than addressing your whole base the same way.

Decisions driven by data

Every action is measured and tied to a concrete result: revenue generated, the most profitable segments, the channels to amplify. You steer your strategy on facts, not hunches.

A global network

We help 60% of our clients expand internationally. datashake is one of only a handful of French agencies in the Google Partners International Growth Program.

Data-driven insights you can trust

30%

Customer lifetime value increases by 30% on average

+85%

We increase email traffic by 85% on average

+20%

We increase the repeat purchase rate by 20% on average

What we deliver for our partners

Structuring and optimizing La Bourse aux Livres' CRM strategy, in a context of B2C growth in France and abroad. Strengthening email marketing's contribution to revenue, with a performance- and personalization-driven approach.

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+27%

Revenue generated by newsletters

136%

Revenue generated by flows

La Bourse aux Livres

Day+

We supported Day+, a cosmetics brand, in optimizing its CRM strategy to improve conversion and repeat purchases. The goal was to build a more advanced, omnichannel approach, activating the existing CRM further and adding new channels such as WhatsApp.

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+20%

Conversion rate

+35%

Repeat purchase rate

Maison Close

We rebuilt the CRM flow architecture (welcome, loyalty, abandonment) with fine-grained segmentation, optimized triggers and contact pressure to preserve engagement, and supported the centralization of Klaviyo accounts through a restructuring of data and flows across multiple countries and languages.

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+21%

Newsletter sign-ups

+22%

Sales volume

Tressé

We set up conversion funnels optimized from the very first touchpoint to feed the CRM database effectively, then activated automated workflows (welcome, cart abandonment, post-purchase) to maximize customer value and build loyalty.

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+32%

Newsletter sign-ups

+42%

Newsletter open rate

Cross-functional expertise that maximizes the impact of every channel

Paid Search

We manage your Search, Shopping, and Performance Max campaigns by harnessing the power of the algorithms: account structure, feed quality, automated bidding, and continuous optimization. This approach identifies and activates the best-performing channels while controlling costs and maximizing profitability.

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Paid Social

We manage your social campaigns by leveraging the dynamics specific to the algorithms: creative volume, signals, fast iteration. This approach identifies and stabilizes the channels that truly perform, while keeping performance steady in fast-changing environments.

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SEO & GEO

We structure your visibility across search engines and AI-driven environments. Semantic strategy, technical optimization, and content production are built to capture qualified demand and secure your presence in generated answers. A key channel for building lasting visibility.

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AI Creative Studio

We develop creative built to perform in advertising environments. By combining art direction, data, and AI-assisted production, we multiply angles and quickly identify the most effective concepts. Every asset is designed to capture attention and drive measurable results.

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Tracking & Data

We build a robust data infrastructure to make measurement and performance management reliable. Tracking, collection, and data structuring deliver a precise read of results and feed optimization algorithms effectively. An essential foundation for informed decisions.

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Strategic partnerships with all ad channels and digital tools

Certifications that guarantee our technical expertise

Numerous best practices shared by our partners

A dedicated team to support you

Premium and responsive support

How we work together

Onboarding

We meet you in person or by video call to get to know you and your company. The goal is to identify your objectives and needs together.

Strategy

We then build the best strategy to reach your goals. We draw on internal and external tools to inform our thinking.

Activation

Based on your KPIs, we roll out the strategy we defined together. Then comes a phase of continuous optimization, essential to deliver solid results.

Reporting

You stay informed of what we do and the results through our weekly check-in, our shared messaging channel, and our live dashboards.

Onboarding

Strategy

Activation

Reporting

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Your growth, powered by our expertise

Entrust the structuring, optimization, and management of your acquisition channels to expert consultants.

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Answers to your CRM questions

What is a CRM, exactly?

It's putting your customer data to work to steer your relationship, not just a tool for sending messages. We centralize your data, analyze it to understand who your customers are and what they're worth, then activate the right actions on that basis.

Do you need a large volume of data to get started?

No. Even a modest base contains usable signals: purchase frequency, average order value, dormant customers. What matters most is not volume but the quality and structure of the data, and that's often where we start.

My customer base is spread across several tools, is that a problem?

It's actually the most common starting point. We reconcile your sources (site, point of sale, emailing, advertising) into a single customer view, so every interaction feeds the same profile and your analyses rest on a reliable foundation.

How do you measure impact?

We track business metrics, not just open rates: customer lifetime value, retention rate, revenue attributed to CRM, reactivation of dormant customers. Every action is tied to a concrete result so you can steer on facts.

How does datashake manage my CRM?

We start from your data and your business goals, not from a sending calendar. Centralization, analysis, activation, and measurement: we handle the full chain, or only the steps where you need us.