New Google Ads Bidding Rules

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New Google Ads bidding rules: what changed and what to do

Since August 17, 2026, Google Ads has changed how its target-based bidding strategies behave on budget-constrained campaigns. The algorithm no longer pushes past the targets you set; it now sticks strictly to the value you entered.

In this guide, datashake walks you through how to recalibrate your targets: understand what changed in August, diagnose your account, and apply a complete checklist to protect your performance.

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