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Black Friday 2026:
SEA & SMA checklist

Black Friday is approaching, and every detail matters when it comes to making the most of this key shopping event. Tracking, budgets, bidding strategies, audiences, creatives: thorough preparation is essential to maximize conversions and avoid costly mistakes.

In this guide, datashake shares a comprehensive checklist to help you prepare, manage, and optimize your Google Ads and Paid Social campaigns: what to check before November 27, new features to leverage, key metrics to monitor during the peak, and actions to take through Christmas.

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