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The best Uber Ads agency depends on your profile. For a brand looking to reach Uber users during their rides or on Uber Eats, datashake tops our ranking thanks to its paid media, programmatic, and data-driven approach. For a restaurant looking to improve its visibility within the app, Growth Consult, Savour Delivery Consulting, Atelia, and MyEats are the go-to references.
Uber Advertising claims 42 million trips and orders per day and 208 million monthly active users worldwide.
Behind the name "Uber Ads" lie two very different worlds: sponsored ads that a restaurant manages via Uber Eats Manager, and brand campaigns sold by the Uber Advertising network. Agencies do not cover both in the same way.
This article presents both advertising networks, the criteria for our ranking, the five selected agencies, and the questions to ask before signing.
Comparison of the best Uber Ads agencies in 2026
What is Uber Ads? Two networks for two purposes
The same keyword covers a self-service tool for merchants and a media network for brands.
Uber Eats Ads: advertising for restaurants and merchants
Uber Eats sponsored ads place a restaurant at the top of the app's results. According to Uber, France was the first country in the Europe, Middle East, and Africa region to launch them, in October 2020.
The restaurant only pays when a user clicks on the ad. It sets a maximum cost-per-click and a weekly budget, which started at €35 at launch.
Campaigns are created in Uber Ads Manager, from within the Uber Eats Manager portal. The tool allows you to set:
- the audience: all users, new users, or existing ones;
- targeted search terms;
- days and time slots for delivery;
- a daily, weekly, or continuous budget.
Reports display the cost-per-click and cost-per-order. Expenses are deducted from the establishment's weekly statement or billed monthly.
The difficulty is not technical. With a platform commission hovering around 30%, a campaign that generates orders can very easily erode margins. This is where specialized agencies step in.
Uber Advertising: the brand network
Uber Advertising sells space to advertisers within the Uber (ride-hailing) app and Uber Eats. The network reports more than 35 markets with active ads. In France, it launched Sponsored Items in June 2023, a format designed for consumer goods brands to highlight their products within Uber Eats.
On the ride-hailing side, Journey Ads display messages throughout the trip: during booking, while waiting, and during the ride. Since June 2025, these Journey Ads can be purchased via programmatic guaranteed in 10 European markets, including France, through Google Display & Video 360.
Uber cites Kérastase as one of the brands benefiting from this in the French market, reporting an average click-through rate of over 3% and an average watch time of more than 100 seconds—global figures provided by the platform itself.
For a brand, Uber Ads is therefore more like a retail media advertising channel like Criteo than a simple local campaign. You need an agency capable of planning, programmatic buying, and measuring impact.
The 5 criteria for our ranking
We evaluated agencies solely based on information verifiable on their websites.
- Coverage of both platforms: an agency that knows how to work with both Uber Eats Ads and Uber Advertising's brand formats covers more use cases.
- Profitability-focused management: the ability to judge a campaign based on margins or actual return, rather than just order or click volume.
- Measurement: the tracking, attribution, and reporting offered to link Uber spending to results.
- Transparency of the pricing model: subscription, commission, or commitment fees clearly displayed on the site.
- Ecosystem coverage: the ability to allocate budgets between Uber, Deliveroo, and other paid media channels.
datashake takes the lead because it is the only agency in the ranking that combines media buying for brands, programmatic advertising, and a dedicated tracking entity. The next four are specialized in the restaurant sector.
Top 5 best Uber Ads agencies
1. datashake
datashake is a digital acceleration group launched in 2019 by Rémy and Anthony, two former employees of Google's European headquarters. The group claims to have supported over 1,000 advertisers, managed 500 million euros in media budgets, and employs over 100 experts across its Paris and New York offices. It is one of the few French agencies selected for the Google Partners International Growth Program.
For Uber Ads, datashake approaches the channel from the brand side, where restaurant-specialized agencies do not venture. Its approach is based on three pillars:
- Programmatic buying: Since Journey Ads are available via programmatic guaranteed through Display & Video 360, they integrate seamlessly into media plans already managed by Google Ads and Display experts.
- Retail media: Uber Eats Sponsored Items follow the same logic as Amazon Ads campaigns, focusing on product visibility at the point of purchase.
- Measurement: a tracking and data entity that deploys client-side and server-side tracking to ensure reliable conversion reporting.
Uber Ads is therefore designed as one lever among many within a social ads and paid mediastrategy, with audience, creative, and budget decisions balanced against Meta, TikTok, or Google. The group's AI creative studio produces the video and display formats required for Uber Advertising placements. datashake already applies this method to emerging ad networks, as evidenced by its work on ChatGPT Ads agencies.
Who is it for? Consumer goods brands, retailers, and advertisers looking to integrate Uber into a measurable, multi-channel media plan.
Key strength: a comprehensive brand approach, from programmatic buying to measurement, led by former Google employees.
2. Growth Consult
Growth Consult is a growth agency founded by Mehdi Naceri, active since 2012. It offers a dedicated service for Uber Eats Ads, focusing on Sponsored Listings and sponsored offers for restaurants and dark kitchens.
Its method stands out for its time-slot management, pushing budgets during lunch and dinner rushes, and for calculating net margin per order by factoring in platform commissions, ingredient costs, and advertising spend. A campaign is only approved if it remains profitable after accounting for all these costs. The agency also manages Deliveroo Ads within the same dashboard.
Uber Eats Ads is not sold à la carte: it is included in two recurring plans, with a minimum 3-month commitment.
Who is it for? Restaurants that already offer delivery, dark kitchens, and multi-location franchises.
Key strength: an Uber Eats Ads management approach entirely focused on net margin.
3. Savour Delivery Consulting
Savour Delivery Consulting was founded in 2022 in Marseille by former delivery platform executives. The agency claims over 5,000 partner restaurants across 12 countries and counts Burger King, Subway, Domino's, and Pokawa among its clients.
It manages all delivery accounts: Uber Eats, Uber Direct, Deliveroo, Just Eat, Glovo, Wolt, and others. Its marketing strategy covers the planning and management of promotions, advertisements, and campaigns, in addition to menu engineering and pricing.
Who is it for? Brands and chains operating in multiple European countries.
Key strength: international and multi-platform coverage at scale.
4. Atelia
Atelia, published by Seryz Group in Paris, offers outsourced management for Uber Eats and Deliveroo accounts: pricing, menus, disputed refunds, reviews, and advertising. Their approach is clear: manage promotions and ads based on actual bottom-line profit, and stop them when they are no longer profitable.
Pricing starts at €195 excl. tax per month, with a monthly fee that scales based on delivery revenue, with no setup fees or long-term commitment.
Who is it for? Franchisees and franchisors who want to outsource day-to-day platform management.
Key strength: transparent, no-commitment pricing with advertising included.
5. MyEats
MyEats supports restaurants, dark kitchens, and grocery stores on Uber Eats, Deliveroo, and Just Eat. The agency handles:
- account setup;
- visuals and descriptions;
- promotions and advertising campaigns;
- performance analysis.
Its model is entirely performance-based: a 13% commission on the additional revenue generated, with no fixed costs or long-term commitments.
Who is it for? Independent restaurants looking to test professional support without financial risk.
Key strength: compensation aligned with the sales generated.
Uber Ads Agency: how to choose based on your profile?
The right choice depends first on the platform you are targeting.
- You are an independent restaurant: a no-commitment or performance-based model limits risk.
Make sure that advertising is being actively managed, not just the menu and photos. - You manage a chain or franchise: prioritize an agency capable of managing each location and consolidating results, both in France and internationally.
- You are a brand or advertiser: you need a media agency that knows how to handle programmatic buying, produce creative assets, and measure the impact of Journey Ads or Sponsored Items within your overall plan.
For a brand, Uber Ads is often part of a strategy for social shopping and platform-based commerce.
Questions to ask before signing
- Do you manage Uber Eats Ads, Uber Advertising brand formats, or both?
- Which metric do you use to evaluate a campaign: clicks, orders, net margin, or return on ad spend?
- How do you factor the platform's commission into your calculations?
- What kind of reporting will I receive, how often, and who retains access to the accounts?
- How are you compensated: flat fee, commission, or a percentage of the media budget?
- How do you balance spending between Uber, Deliveroo, and your other paid channels?
An agency that cannot clearly answer questions about margins or measurement will mostly just have you buying volume.
How datashake supports you with Uber Ads
datashake integrates Uber Ads into a comprehensive paid media strategy in four steps:
- choosing formats: Journey Ads, Sponsored Items, or exclusive formats;
- purchasing, either directly through the ad network or programmatically;
- producing video and display creative;
- measuring the impact on your sales.
These are the same methods already applied to Google, Meta, or TikTok, as detailed in its social ads agency ranking. The goal: to know exactly what every euro invested in Uber brings back.
FAQ
How does advertising on Uber Eats work?
Sponsored listings boost a restaurant to the top of Uber Eats search results. The restaurant pays per click, sets a maximum cost-per-click and a budget, and chooses to target new customers, existing customers, or all users. Campaigns are managed via Uber Ads Manager.
How much does Uber Ads cost?
For restaurants, Uber announced at launch a weekly budget starting at €35, billed per click. For brands, the cost depends on the format and the purchasing method (direct ad network or programmatic guaranteed). Agency fees are additional.
Do you need an agency for Uber Eats Ads?
It is not mandatory, as the tool is self-service. An agency becomes useful when you don't have the time to monitor campaigns every week, or when you aren't sure if the advertising remains profitable once the platform's commission is deducted.
Uber Ads or Deliveroo Ads: which one should you choose?
Both rely on sponsored placements. The right choice depends on your order volume and the margins you earn on each platform. Several agencies in our ranking manage both.
Can you buy Uber Ads programmatically?
Yes, for Journey Ads displayed within the Uber app. Since June 2025, they have been available via programmatic guaranteed in France through Google Display & Video 360.
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