Top 5 Best Snapchat Ads Agencies

Snapchat is one of the most popular social networks in the world, with more than 500 million active users per month. In France, Snapchat has more than 28 million daily active users, nearly half the French population. Snapchat is therefore an essential communication channel for reaching a young, engaged, and loyal audience.

But how do you advertise on Snapchat? What formats, objectives, and targeting options are available? And above all, how do you choose the right Snapchat Ads agency to support your paid social strategy?

In this article, we'll present the top 5 best Snapchat Ads agencies in France, which have proven their expertise in creating, managing, and optimizing advertising campaigns on this social network. We'll also look at the criteria to consider when choosing the Snapchat Ads agency that best fits your needs and expectations.

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Introduction

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Exploring the Importance of Snapchat Ads

Snapchat Ads is Snapchat's advertising platform, which allows advertisers to run ads to users of the social network. Snapchat Ads offers several advantages for brands looking to build awareness, drive traffic, increase sales, or build customer loyalty.

First, Snapchat Ads provides access to a massive and qualified audience. Snapchat has more than 500 million active users per month worldwide, including more than 280 million daily active users. In France, Snapchat is the second most used social network after Facebook, with more than 28 million daily active users, representing 43% of the French population. Furthermore, Snapchat primarily reaches younger generations: 90% of 13-24 year olds and 75% of 25-34 year olds use Snapchat every day. As a result, Snapchat Ads allows advertisers to target a young, dynamic, and influential audience.

Second, Snapchat Ads delivers high engagement and exclusive attention. Snapchat stands apart from other social networks thanks to its ephemeral content, which encourages users to check the app regularly so they don't miss anything. According to Snap Inc., Snapchat's parent company, users open the app an average of 30 times per day and spend an average of 30 minutes per day on it. In addition, Snapchat offers a vertical, full-screen format for its ads that captures users' full attention. According to a study by MediaScience, Snapchat ads generate twice as much purchase intent as those on Instagram or YouTube. Snapchat Ads therefore allows advertisers to build a strong connection with their audience and boost their performance.

Finally, Snapchat Ads offers a variety of formats and objectives suited to every need. Snapchat offers several types of ads, which can be delivered in different placements within the app. The main Snapchat ad formats are as follows:

Snap Ads: these are vertical, full-screen videos that appear between friends' stories or publishers' content. Snap Ads can be up to 3 minutes long and can include a call to action (swipe up) to redirect users to a website, app, article, or filter.
Story Ads: these are collections of 3 to 20 Snap Ads that appear in the Discover section of the app. Story Ads allow advertisers to tell a more complete and immersive story about their brand or product.
Collection Ads: these are ads that showcase up to 4 products in a carousel format. Collection Ads allow advertisers to highlight their catalog and make it easier to shop online.
Commercials: these are non-skippable 6-second videos that appear within premium content from Snapchat's partner publishers. Commercials allow advertisers to deliver impactful, memorable ad messages.
Lenses: these are interactive filters that use augmented reality to modify the appearance of users or their environment. Lenses allow advertisers to create fun and viral experiences around their brand or product.
Filters: these are graphic frames added to users' photos or videos. Filters allow advertisers to sponsor specific events, locations, or moments linked to their brand or product.

Depending on the formats chosen, advertisers can pursue different objectives for their Snapchat Ads campaigns, such as^*:

Increasing brand awareness
Driving traffic to a website, app, or article
Driving installs or usage of an app
Fostering engagement with the brand or product
Growing sales online or in-store
Measuring return on ad spend

Snapchat Ads thus gives advertisers the ability to create tailored advertising campaigns based on their target audience, message, and budget.

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Criteria for Choosing a Snapchat Ads Agency

To succeed with your Snapchat advertising strategy, it's essential to work with a Snapchat Ads agency that is competent and experienced. A Snapchat Ads agency will support you at every stage of your project, from defining your objectives to analyzing results, including creating, launching, and optimizing your campaigns.

But how do you choose the right Snapchat Ads agency from all those available on the market? Here are a few criteria to consider when making the right choice:

Expertise: it's important to verify that the Snapchat Ads agency you're considering has a solid understanding of the social network, its specifics, its formats, and its best practices. You can ask the agency to present its certifications, references, or case studies to ensure it knows the codes and trends of Snapchat.
Creativity: it's essential that the Snapchat Ads agency you choose is capable of producing creative, original content tailored to your target audience. You can ask the agency to show you examples of its work or to propose ideas for your project. You can also check that the agency has a dedicated graphic and video creation team that knows how to use the tools and technologies specific to Snapchat.
Effectiveness: it's essential that the Snapchat Ads agency you select is able to deliver concrete, measurable results. You can ask the agency which metrics it uses to evaluate your campaigns' performance, how it optimizes your campaigns based on collected data, and how it reports on the progress and return on investment of your project.
Proximity: it's preferable that the Snapchat Ads agency you choose is geographically close to you, or at least available to communicate with you on a regular basis. You can ask the agency about its communication method, contact frequency, and responsiveness when needed. You can also verify that the agency has a good understanding of your industry, your market, and your target audience, and that it is capable of adapting to your specific circumstances.

In short, to choose a Snapchat Ads agency, you need to make sure it has the technical, creative, and strategic skills needed to successfully carry out your project. You also need to feel confident in the agency, which should be attentive, transparent, and available.

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1. datashake

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Founded in 2019 by two former Google employees, datashake supports companies of all sizes with their digital marketing and data strategy and specializes in Snapchat Ads. The offering is built around 5 pillars:

Daily campaign management
SEO strategy (through its subsidiary upearly)
Creative strategy (through the datashake studio)
One-off consulting assignments
Dedicated training programs

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datashake stands out for its expertise in Snapchat Ads advertising. The agency has a team of experienced digital strategy consultants who have mastered the nuances of the Snapchat platform, enabling clients to maximize their return on ad spend. datashake is one of the rare agencies to have been a Snapchat Ads partner since 2019. Thanks to this status, the agency benefits from early access to new features and dedicated support from Account Managers. datashake has proven its capabilities on Snapchat Ads by supporting advertisers with a wide range of objectives: conversion, lead generation, brand awareness, and app installs.

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datashake offers tailored support for your Snapchat Ads campaigns, which includes the following services:

Current campaign audit: datashake audits the existing campaigns on your account to identify the most relevant optimizations.
Snapchat Ads strategy development: datashake helps you put a personalized strategy in place, based on your needs and objectives.
Campaign setup: datashake handles the configuration and delivery of your campaigns to achieve the best possible results.
Reporting and performance analysis: datashake analyzes performance and provides detailed, comprehensive reporting.
Campaign testing and optimization: datashake challenges your campaigns by running tests on visuals, audiences, and structure to optimize campaign results.

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datashake has supported more than 200 companies of various sizes across many different industries, and has managed more than 100 million euros in media budget. datashake's client list includes Qonto, Alan, Withings, Siemens, and BNP Paribas, among others.

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datashake offers companies a free audit to evaluate how their digital communication strategy can be improved. It's an opportunity to challenge your current digital strategy, with no commitment required. You can contact us on our website or by email at hello@datashake.fr.

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2. Neads

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Neads is a media agency specializing in the production of creative content with high conversion rates. Founded in 2019 by two former Snapchat employees, Neads supports brands looking to optimize their performance on this social network. Neads is based in Lyon but operates throughout France and across Europe.

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Neads offers tailored support for your Snapchat Ads campaigns, which includes the following services:

Snapchat Ads content design: Neads advises you on the best formats, messages, and calls to action suited to your objectives and target audience on Snapchat.
Snapchat Ads content production: Neads provides high-quality content that meets Snapchat's technical and editorial requirements and is designed to drive users to take action.
Snapchat Ads content testing and optimization: Neads tests different content pieces with your audience, measures their performance and impact, and recommends improvements to increase your conversion rate.

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3. Filtermaker

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Filtermaker is an agency specializing in creating custom Snapchat filters. Founded in 2020 by two augmented reality enthusiasts, Filtermaker supports brands looking to create fun and viral experiences around their product or event. Filtermaker is based in Marseille but operates throughout France and internationally.

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Filtermaker offers tailored support for your Snapchat Ads campaigns, which includes the following services:

Snapchat filter design: Filtermaker helps you define the concept, design, and interaction of your Snapchat filter based on your product or event.
Snapchat filter creation: Filtermaker provides a custom Snapchat filter that uses augmented reality to modify the appearance of users or their environment and incorporates your logo or tagline.
Snapchat filter distribution and promotion: Filtermaker handles distributing your Snapchat filter to your target audience based on location, timing, or user behavior. Filtermaker also handles promoting your Snapchat filter to influencers or media outlets likely to amplify it.
Snapchat filter analysis and tracking: Filtermaker measures the impact of your Snapchat filter in terms of usage, engagement, sharing, and conversion. Filtermaker provides detailed reports on the data collected and recommends improvements to enhance your Snapchat filter.

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4. Ad's up

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Ad's up is a Snapchat Ads agency specializing in optimizing your campaigns using data. Founded in 2014 by a former Facebook employee, Ad's up supports brands looking to maximize their return on ad spend on this social network. Ad's up is based in Nantes but operates throughout France and internationally.

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Ad's up offers comprehensive, personalized support for your Snapchat Ads campaigns, which includes the following services:

Audit of your current Snapchat campaigns: Ad's up helps you evaluate the performance, profitability, and areas for improvement of your current campaigns on Snapchat, based on your objectives and budget.
Defining your Snapchat optimization strategy: Ad's up helps you define your objectives, budget, target audience, and key performance indicators on Snapchat, based on your needs and opportunities.
Optimizing your Snapchat advertising campaigns: Ad's up handles optimizing your campaigns on the Snapchat advertising platform, using available levers such as targeting, format, message, bid, and budget.
Snapchat advertising campaign analysis and reporting: Ad's up measures the results of your campaigns, recommends further optimizations, and provides detailed reports on key performance indicators.

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5. Oscar Black

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Oscar Black is a Snapchat Ads agency specializing in marketing for Generation Z, meaning young people born between 1997 and 2012. Founded in 2018 by two Snapchat enthusiasts, Oscar Black supports brands looking to connect with this demanding, volatile, and influential demographic. Oscar Black is based in Paris but operates throughout France and internationally.

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Oscar Black offers comprehensive and personalized support for your Snapchat Ads campaigns, which includes the following services:

Defining your Snapchat Ads strategy: Oscar Black helps you determine your objectives, budget, target audience, message, and tone on Snapchat.
Creating your Snapchat Ads content: Oscar Black provides content adapted to Snapchat's formats and codes that reflects your brand identity and captures Generation Z's attention.
Launching and managing your Snapchat Ads campaigns: Oscar Black handles setting up, delivering, and monitoring your campaigns on the Snapchat advertising platform.
Optimizing and reporting on your Snapchat Ads campaigns: Oscar Black analyzes your campaigns' performance, provides recommendations for improvement, and delivers detailed reports on the results achieved.

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Conclusion

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To wrap up, we've seen that Snapchat is an essential social network for reaching a young, engaged, and loyal audience. We've also seen that Snapchat offers a variety of advertising formats suited to every need. But to succeed with your advertising strategy on Snapchat, it's essential to work with a competent and experienced Snapchat Ads agency.

We've presented the top 5 best Snapchat Ads agencies in France, which have proven their expertise in creating, managing, and optimizing advertising campaigns on this social network. We've seen that these agencies stand out for their expertise, creativity, effectiveness, and proximity.

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To choose the right Snapchat Ads agency for your needs, you should take several criteria into account, such as:

Your objective: depending on whether you want to increase brand awareness, traffic, sales, or loyalty, you'll need to choose an agency that masters the formats and messages best suited to your goal.
Your target audience: depending on whether you want to reach younger generations, professionals, women, or men, you'll need to choose an agency that understands the expectations and behaviors of your target.
Your budget: depending on whether you have a limited or substantial budget, you'll need to choose an agency that knows how to optimize your budget and guarantee a return on investment.
Your industry: depending on whether you operate in a competitive or niche sector, you'll need to choose an agency that can differentiate you and position you in your market.
Your location: depending on whether you operate at a local, national, or international level, you'll need to choose an agency that can adapt your strategy to your geographic area.

To help you make the right choice, you can also consult the references, case studies, or client testimonials of the Snapchat Ads agencies you're considering, to get a sense of their clients' satisfaction, trust, and loyalty.

Finally, you can also contact the Snapchat Ads agencies you're interested in directly, to present your project, ask your questions, and request a quote. This will allow you to assess their responsiveness, attentiveness, and professionalism.

By following this advice, you'll be able to choose the right Snapchat Ads agency for your needs, and fully take advantage of the opportunities this social network has to offer.

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Want expert support for your digital marketing strategy? Feel free to reach out !

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FAQs

Q: What are the basic steps to create an advertising campaign on Snapchat Ads?‍

A: The basic steps include creating an advertising account, defining your objectives, configuring the campaign, setting the targeting and budget, creating ads, and tracking performance.

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Q: What ad formats are available on Snapchat Ads?

A: Snapchat offers a variety of ad formats, including video ads, collection ads, filter ads, augmented reality (AR) ads, and discovery ads.

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Q: How do I choose the right objective for my Snapchat advertising campaign?‍

A: The choice of objective depends on your specific needs, whether that's brand awareness, conversion, traffic, app installs, online sales, etc.