When you create a Pinterest campaign with an objective (awareness, consideration, or conversions), you can select different targeting options, pin formats, and ad placements to advertise on Pinterest.
1. Pin Targeting:
A Pinterest pin is an image or video tied to a theme, containing a link and a description within the Pinterest platform:
â
Targeting by interests:
When creating a campaign on Pinterest, you can choose to target interests to reach users who engage with pins similar to your brand. For example, interests such as travel (travel tips, travel destinations, hotels), sports (running, cricket, cycling), women's fashion (tops, dresses, bags), and so on.
Targeting by keywords:
When creating a campaign on Pinterest, you can choose keywords to increase the impressions of your ads on the platform. For example, if you are looking to sell bags, you could target keywords like "fashion bag," "designer bag," "handbag," etc. Pinterest recommends selecting at least 25 keywords.
2. Pin Formats:
Image / Video Pin:
- Vertical image (static image or carousel) and/or vertical video
3. How do members discover your ads?
The ad placements where Pinterest members discover your ads are as follows:
- "Browse" tab: Your ads appear when a user explores their home feed and views similar pins. Example below with a HĂ€agen-Dazs ad:
- "Search" tab: Your ads appear when a user searches for a keyword on Pinterest or browses similar pins. Example below with the keyword "vintage t-shirt," showing sponsored ads from RollAngel, Purplesee, and Balzac Paris:
Note: When creating a campaign on Pinterest, you can choose to select both of these ad placements or just one.
Looking for support with Pinterest Ads or your broader digital marketing strategy? Feel free to reach out!
By Candice Echavidre
.jpg)
.jpg)