Articles & News
The latest news
.jpg)
Sign up for
our newsletter
Stay up to date with our latest news
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Maximizing Your Engagement with the UGC Hook
Engage your community with the UGC Hook. Our complete guide reveals the secrets of a successful strategy.
Maximizing Customer Engagement with Klaviyo
How can you increase customer engagement with Klaviyo? This article explains how to leverage this innovative platform to optimize your marketing strategies.
CPL: Definition and Optimization Tips
What is CPL and how do you optimize it to generate more qualified leads? Discover the definition and best practices for cost per lead in this article.
LTV: Definition and Optimization Techniques
LTV is the total value a customer brings to your business over their lifetime. Learn how to measure it and maximize it with this article.
Snapchat's Dynamic Product Ads Are Now Available in France
After launching its Dynamic Product Ads (DPA) offering in the United States in October 2019, Snapchat has now made its new ad format available to French advertisers.
Live Shopping: The New E-Commerce Trend
Live Shopping: what is it? Live Shopping is an online sales technique born in China in 2013. The concept is to browse and buy products during a live digital event. The expert, who can be an influencer, presents a brand's products to their community members, who can interact during the live stream and make purchases.
LinkedIn Ads: The Ultimate Guide to the Ad Library
Optimize your LinkedIn Ads campaigns by strategically using the ad library. Everything you need to know in our comprehensive guide.
How to Link Google Merchant Center with Google Ads to Boost Your E-commerce?
Paid Search
Discover how to link Google Merchant Center with Google Ads to increase your e-commerce visibility on Google search. Follow our tips to optimize...
The Brand Health Check Study on Facebook Ads
Paid social
On January 9, 2020, Facebook launched a Brand Health Check test for the very first time, for AXA Luxembourg. What is the purpose of the Brand Health Check test and how does it work? The Brand Health Check is a...
The Peak Season Must-Dos!
The year is drawing to a close, bringing with it a wave of promotional offers like Black Friday and Cyber Monday. This strategic final quarter is packed with opportunities you need to approach with confidence...
