Structuring international scale without degrading performance

Context

We have supported Sporty & Rich since 2022 in scaling up their paid media acquisition, with a clear goal: take the account to a new scale and support its international expansion.

At the outset, the model relied mainly on drops, generating performance spikes but limiting clarity and the ability to scale, particularly internationally.

In a context of strong growth and gradually increasing investment, the challenge was to:

• shift to a new level of spend without degrading performance,
• open and grow more relevant international markets,
• adapt acquisition to the business and cultural specifics of each country,
• structure finer management in a context of growing media pressure.

Solution

We put in place an international scaling strategy, built to support the account's growth while respecting Sporty & Rich's business rhythm and the codes of a premium fashion and lifestyle brand.

This approach relied on a logic of market-by-market development, product-category segmentation, and stronger activation around the year's key moments, to maximize performance during the highest-potential periods.

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Internationalization & multi-market expansion

• Gradual rollout of new markets, prioritized by potential
• Differentiated strategies between the core market (US) and growth markets
• Investment management adapted to the challenges and maturity of each country

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Product segmentation & campaign adaptation by market

• Structuring campaigns by market, product category, and collection
• Organizing the account around business priorities and observed performance
• Aligning messages with local specifics and key moments

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Activation around key business moments

• A media plan aligned with key moments: drops, collaborations, Fashion Week, Black Friday
• Upstream teasing phases (Search & Social) to generate demand
• Stronger retargeting during launches to maximize conversion

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Controlled spend scaling

• A gradual move to a significantly higher investment level
• Continuous reallocation of budgets toward the best-performing markets, channels, and periods
• Adaptation to a more competitive media environment and platform constraints

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Performance management in a premium environment

• Performance-driven management, consistent with the brand's positioning
• Performance tracking by market to guide investment decisions

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