AI Overviews: the SEA, SEO & GEO action plan

As of July 22, 2026, AI Overviews are live in France: Google now provides answers before its own search results, shifting clicks toward the brands cited in the response rather than those simply ranked.

With 59% of French people already using generative AI and eight answer engines competing (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Claude, Copilot, Le Chat), the question is no longer "Am I ranking well?" but "Am I being cited when AI answers my prospects?"

In this white paper, datashake details a comprehensive action plan to maintain visibility: the three pillars of GEO (technical, semantic, off-site), managing AI visibility, and the impact on SEA and agentic commerce. A practical breakdown, backed by data, to turn this search revolution into an opportunity rather than a threat.