Articles & News

The latest news

Best GEO Training 2026
SEO/GEO
Comparison of the best GEO training courses: datashake, Eskimoz, Abondance, Cegos. Format, price, OPCO funding, and Qualiopi certification.
Manus AI: definition, how it works and impact on your campaigns
Paid Search
Manus AI, the autonomous agent acquired by Meta, now integrates into Ads Manager. Discover what it concretely changes for your SEA and SMA campaigns.

Sign up for
our newsletter

Stay up to date with our latest news
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Differences between CRM and CDP for your CRM strategy
CRM
Explore the difference between CRM and CDP and choose the best platform to enrich your CRM strategy and maximise customer engagement starting today.
Email marketing KPIs: the essential metrics for 2025
CRM
Master the essential email marketing KPIs for 2025 to improve your open and click rates. Follow our tips to optimize your marketing emails.
SMS marketing: a simple guide to best practices.
CRM
Master SMS marketing with our complete guide: key strategies, sending tips and advice to maximise impact and customer engagement.
Klaviyo vs Brevo: comparison of the best CRM tools
CRM
Klaviyo vs Brevo: find out which CRM tool offers the best features to optimize your marketing and build lasting customer loyalty efficiently!
Klaviyo vs Splio: which is best for your email marketing strategy?
CRM
Compare Klaviyo vs Splio to get more out of your email marketing: retention or e-commerce, find the solution that maximises engagement and customer conversions.
How to create a campaign on Meta Ads?
Paid Social
Learn how to build a high-performing Meta Ads campaign and boost your sales with an effective advertising strategy.
Google Ads audiences: definition, types and strategy
Paid Search
Discover how to target your customers effectively with Google Ads audiences: types, remarketing strategies and ROI optimization.
TikTok SEO: everything you need to know for your strategy
SEO/GEO
Learn how to optimize your strategy with TikTok SEO to gain visibility, attract new customers, and boost your sales.
Gemini SEO: understanding the impact of AI on search rankings
SEO/GEO
Discover how Google Gemini is transforming SEO through artificial intelligence and new optimization practices.
AI search optimization: boost your SEO with artificial intelligence
SEO/GEO
Learn how AI is transforming organic search: tools, methods and tips to improve your visibility on Google.
Canonical URL: its importance in SEO
SEO/GEO
Discover everything you need to know about the canonical URL and how to use it to optimize your site's SEO.
Anchor text and SEO: understanding the role and impact
SEO/GEO
Discover our selection of effective link anchors to optimize your SEO, improve your visibility, and boost your online performance.