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Best GEO Training 2026
SEO/GEO
Comparison of the best GEO training courses: datashake, Eskimoz, Abondance, Cegos. Format, price, OPCO funding, and Qualiopi certification.
Manus AI: definition, how it works and impact on your campaigns
Paid Search
Manus AI, the autonomous agent acquired by Meta, now integrates into Ads Manager. Discover what it concretely changes for your SEA and SMA campaigns.

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Google Ads Editor 2.0 : Les nouveautés
Google Ads Editor 2.0: What's New
Paid Search
Google recently announced that a new version of Google Ads Editor is now available for advertisers. Here are the key features of this new version and what makes them relevant for advertisers.
Formats Instagram 2024 : le guide complet
Instagram Formats 2024: The Complete Guide
Paid Social
Complete guide to Instagram formats: discover the sizes and ratios for images and videos to optimize your posts, stories, reels, and ads.
Focus sur… le Carrousel Facebook !
Focus On... the Facebook Carousel!
Paid Social
Facebook carousels are a creative and interactive way to communicate in a compact space, since the format allows up to 10 unique images or videos (called "cards") within a single post.
Flexible Ads : le nouveau format dynamique de Meta
Flexible Ads: Meta's New Dynamic Format
Paid Social
Flexible Ads are a new dynamic format from Meta. Here's how to boost the effectiveness of your ad campaigns with Flexible Ads.
Fin des audiences similaires sur Google Ads
The End of Similar Audiences on Google Ads
Paid Search
On November 1, 2022, Google announced the gradual discontinuation of similar audiences in Google Ads. Ginny Martin, who serves as the liaison between Google Ads product teams and the community, explained via a Twitter thread that Google...
Faire de la publicité sur LinkedIn Ads
Advertising on LinkedIn Ads
For several years now, Meta (formerly Facebook) has faced a series of scandals around the management of users' private data. This pushed Meta to implement a number of measures to protect users...
Facebook Ads pour le B2B : Comment atteindre vos objectifs ?
Facebook Ads for B2B: How to Reach Your Marketing Goals
Paid Social
Discover how to reach your marketing goals using Facebook Ads for B2B. All our tips for building effective paid social campaigns.
Facebook Ads : l'API de conversion, c'est quoi ?
Facebook Ads: What Is the Conversions API?
Paid Social
The advertising world today runs entirely on data. Most of that data comes from browsers. But with new regulations around data privacy and usage, and updates like iOS 14.5, tracking has grown more complex, and that complexity is showing up in campaign performance...
Pourquoi et comment utiliser les extensions de logo sur les annonces search Google ?
Why and How to Use Logo Extensions in Google Search Ads
Paid Search
Want to improve your business's visibility in Google search results? Discover how to use logo extensions for your ads...
Optimisez vos publicités Google Ads avec les extensions de promotion
Optimize Your Google Ads with Promotion Extensions
Paid Search
Want to attract more customers with your Google Ads? Use the promotion extension to highlight your special offers. Here's how.
Optimisez vos publicités Google Ads avec les extensions de liens annexes
Optimize Your Google Ads with Sitelink Extensions
Paid Search
Sitelink extensions let you add extra links to specific pages on your website directly beneath your main ad.
Un regard approfondi sur l'extension d'image dans les annonces Google Ads
A Deep Dive into the Google Ads Image Extension
Paid Search
Discover the importance of the image extension in Google Ads, how it can improve your visibility and boost your conversions. A complete guide...