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Google Ads Editor 2.0: What's New
Paid Search
Google recently announced that a new version of Google Ads Editor is now available for advertisers. Here are the key features of this new version and what makes them relevant for advertisers.

Instagram Formats 2024: The Complete Guide
Paid Social
Complete guide to Instagram formats: discover the sizes and ratios for images and videos to optimize your posts, stories, reels, and ads.

Focus On... the Facebook Carousel!
Paid Social
Facebook carousels are a creative and interactive way to communicate in a compact space, since the format allows up to 10 unique images or videos (called "cards") within a single post.

Flexible Ads: Meta's New Dynamic Format
Paid Social
Flexible Ads are a new dynamic format from Meta. Here's how to boost the effectiveness of your ad campaigns with Flexible Ads.

The End of Similar Audiences on Google Ads
Paid Search
On November 1, 2022, Google announced the gradual discontinuation of similar audiences in Google Ads. Ginny Martin, who serves as the liaison between Google Ads product teams and the community, explained via a Twitter thread that Google...

Advertising on LinkedIn Ads
For several years now, Meta (formerly Facebook) has faced a series of scandals around the management of users' private data. This pushed Meta to implement a number of measures to protect users...

Facebook Ads for B2B: How to Reach Your Marketing Goals
Paid Social
Discover how to reach your marketing goals using Facebook Ads for B2B. All our tips for building effective paid social campaigns.

Facebook Ads: What Is the Conversions API?
Paid Social
The advertising world today runs entirely on data. Most of that data comes from browsers. But with new regulations around data privacy and usage, and updates like iOS 14.5, tracking has grown more complex, and that complexity is showing up in campaign performance...

Why and How to Use Logo Extensions in Google Search Ads
Paid Search
Want to improve your business's visibility in Google search results? Discover how to use logo extensions for your ads...

Optimize Your Google Ads with Promotion Extensions
Paid Search
Want to attract more customers with your Google Ads? Use the promotion extension to highlight your special offers. Here's how.

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